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Insight Analytics Lead
2 weeks ago
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Campaign Insights Analyst
2 months ago
Contract: Perm
Location: Nottingham
We're looking for a passionate Campaign Insight Analyst to join the Customer Marketing & Loyalty team in our Nottingham office. Our team's aim is to turn our world-renowned Boots Advantage Card data into clear, actionable insights for our stakeholders. We want customers to receive highly personal, relevant communications that drive value for the business.If you're numerate, logical and curious about customer behaviour, we'd love to hear from you.
Who we are
International Technology & Advanced Analytics (IT2A) is a multi-national function of Walgreens Boots Alliance (WBA) based in the UK, Europe, Asia, South America and the USA. We use emerging technology and robust data to transform our pharmacy and retail offerings, improve experiences for customers and patients and enhance our operational effectiveness. Partnering with some of the finest tech providers and utilising a cutting-edge tech stack, we support two of the UK's most trusted and established brands - Boots and No7. We're a team of specialists spanning security, hosting, architecture, software engineering, networks, project delivery and more. A proud equal opportunity employer, we passionately embrace team member diversity and provide a positive and inclusive working environment for all.
About the role
Within Customer Marketing, you will work within the Analytics team, in an area that specialises in campaign activation for our teams and external suppliers, including L'Oreal, Unilever and P&G.
You will analyse data from multiple sources to:
Identify optimum audiences for our marketing campaigns, Build targeted campaign selections Analyse the results for campaigns (across email/app/social) Translate your findings and present them to our partners, providing insight that shapes future strategies to improve what we do and guide commercial value. Improve existing processes and enhance efficiency You'll work with teams across the business to help deliver the best outcomes for our customers. What you'll need to have
Relevant previous experience or a degree with quantitative elements (i.e. includes statistics modules), such as Maths, Physics, Geography, Psychology Ability to translate business questions into analytical problems, using available data to develop a scalable solution Ability to present complex results to less technical audiences The drive to investigate potential problems Ability to organise own workload, often leading campaigns simultaneously Confidence talking to others and building rapport. Working with marketing teams is an important part of the role It would be great if you also have
Proficiency in a coding language such as SQL, R, Python etc. Experience with data visualisation tools such as PowerBI Experience of targeting, optimisation or measurement of Marketing activity, using Adobe campaign or similar Experience using relational databases Expertise in working with large structured and unstructured data sets Examples of where you have automated business processes Our benefits
Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme. We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at Please note, any salary estimates given on third-party sites are not provided or endorsed by WBA and may not be accurate.
What's next
If your application is successful, our recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you will be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
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