Digital Insights Analyst

2 months ago

London, Greater London, United Kingdom Zenith Full time

About the Role

As a Digital Data Analyst, you'll play a vital role within Zenith's Global Central team, collaborating closely with the Associate Digital & Performance Director to elevate our analytical capabilities across all digital channels and platforms. You'll be immersed in a dynamic environment, working hand-in-hand with the Digital Strategy, Account, and Local Network teams, as well as the Digital Hub.

Your Responsibilities

  • Data Mastery: You'll manage a diverse range of channel and platform data, crafting insightful analyses and reports that provide actionable recommendations.
  • Strategic Insights: Collaborate with stakeholders to understand their analytical needs and priorities, delivering data-driven solutions to complex business challenges.
  • Reporting Excellence: Build and maintain a robust reporting infrastructure, ensuring tailored delivery of campaign insights to various audiences. Contribute to the roadmap for this infrastructure, exploring new tools and technologies.
  • Campaign Optimization: Provide analysis and reporting support to the Media Activation team, driving campaign optimization and maximizing performance.

Your Qualifications

  • Proven experience in marketing analysis, encompassing campaign evaluation and brand studies.
  • Expertise in utilizing advanced analytics to generate recommendations and data-driven solutions.
  • A deep understanding of the digital ecosystem and its evolving trends.
  • Exceptional ability to synthesize data from diverse sources into compelling narratives.
  • Strong communication skills, enabling you to effectively present analytical findings to audiences with varying levels of data literacy.
  • Proficiency in advanced Excel functions (string manipulation, array formulas, PowerQuery, PowerPivot).
  • Familiarity with data visualization principles and mainstream web analytics tools (e.g., Adobe Analytics, GA4) is highly advantageous.

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