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Senior Insight Analyst
2 months ago
LEAD INSIGHT ANALYST
SALARY: UP TO £60,000
ABOUT THE ORGANIZATION
In the position of Lead Insight Analyst, you will be responsible for deriving actionable intelligence through your analytical expertise at a prestigious organization.
KEY RESPONSIBILITIES
The primary duties of the Lead Insight Analyst will encompass:
- Performing comprehensive analyses to cultivate a deep understanding of customer behaviors and loyalty metrics.
- Executing evaluations across CRM initiatives, including A/B testing to assess campaign effectiveness.
- Leading the charge in delivering insights regarding website performance, with a keen emphasis on attendance metrics, demographic insights, and revenue optimization.
- Overseeing and refining reporting capabilities across various departments, concentrating on business intelligence and dashboard application.
- Building and maintaining stakeholder relationships by collecting requirements from diverse organizational sectors and customizing reporting and analytical outputs to align with their specific objectives.
QUALIFICATIONS AND EXPERIENCE
The ideal candidate for the Lead Insight Analyst role will possess the following qualifications:
- Experience with programming languages such as SQL and Python.
- Expertise in utilizing business intelligence tools like Power BI and Tableau.
- Demonstrated experience in analyzing customer behavior, retention, acquisition, churn, and loyalty, along with reporting on marketing campaign performance.
COMPENSATION AND BENEFITS
The successful Lead Insight Analyst will be offered a competitive salary of up to £60,000, along with a comprehensive benefits package.
APPLICATION PROCESS:
Interested candidates are encouraged to submit their CV through the designated application process.