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Commercial Insights Analyst
2 months ago
This position is located within our centralized Analytics division. Our objective is to deliver insights related to Marketing, Customer Insights, and Safer Gambling while fostering a robust culture of data-informed decision-making in our organizational strategy.
As a Commercial Insights Analyst, you will support the Digital sector by providing meaningful and actionable analyses that inform recommendations on commercial strategies, focusing on areas such as customer acquisition, CRM and loyalty initiatives, cross-selling tactics, customer retention, and behavioral analysis.
Your responsibilities will include the continuous monitoring of business performance, identifying critical areas for in-depth analysis, and uncovering insights on underlying trends and drivers. You will leverage customer and transactional data to pinpoint opportunities for revenue enhancement and customer lifetime value maximization, ensuring that all identified opportunities are thoroughly tested and optimized prior to automation.
Additionally, you will analyze marketing campaigns, promotions, and activities to evaluate their success and provide insights on optimization strategies. You will present your findings to key stakeholders and collaborate closely with the team to contribute to strategic negotiations aimed at enhancing overall business performance.
Qualifications- Experience in the gambling or gaming industry is preferred.
- Proficiency in SQL and/or familiarity with one of the following: Python, R, SAS is essential.
- Demonstrated commercial experience supporting commercial teams.
- Experience in an analytical role.
- Knowledge of data visualization tools, with Power BI being preferred.
- Aptitude for analyzing large datasets and translating them into actionable business insights.
- Strong communication, collaboration, and presentation skills.
The Rank Group is dedicated to fostering an inclusive workplace, ensuring we understand and meet the diverse needs of our candidates and customers. We strive to facilitate fair and equal access to our services. If you require any adjustments during the interview process, please inform us in advance.
We offer a variety of benefits, including hybrid working options, support networks, and professional development opportunities, all aimed at enhancing your career journey in a vibrant and fulfilling work environment.
Our commitment extends to providing international exposure through our global operations, allowing you to collaborate with colleagues worldwide.
From retirement plans to bonus structures, and comprehensive health insurance options, we ensure our employees are well-supported.
