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Marketing Analyst
2 months ago
We are seeking a highly skilled Marketing Analyst & Insights Manager to join our team at Octopus Energy. As a key member of our marketing function, you will be responsible for leading the analysis of our marketing efforts and providing actionable insights to support strategic marketing decisions.
Key Responsibilities- Marketing Analysis: Interpret complex data and provide insights to support marketing strategies.
- Campaign Measurement: Develop clear metrics to measure the effectiveness of our marketing campaigns.
- Reporting: Run weekly and monthly reporting to track commercial goals.
- Data Collection: Collect and analyze marketing data from various sources.
- Dashboard Development: Develop and maintain dashboards to monitor key marketing metrics.
- Insight Generation: Interpret data to provide actionable insights and recommendations for marketing strategies.
- Presentations: Create compelling visualizations and presentations to communicate data-driven insights to senior management and stakeholders.
- Report Preparation: Prepare regular reports to track the performance of marketing initiatives.
- A/B Testing: Conduct A/B testing and other experiments to optimize marketing efforts.
- Campaign Analysis: Analyze the effectiveness of marketing campaigns and initiatives.
- Team Collaboration: Work closely with the product, commercial, operations, and finance teams to align marketing efforts with wider business objectives.
- Data Integrity: Ensure data integrity and consistency across various departments.
- Marketing Experience: 2-3 years of experience in marketing analysis or a related field.
- Technical Expertise: Proficiency in data analysis tools and software (Google Analytics, SQL, Excel).
- Communication Skills: Excellent communication skills to shape data into compelling narratives.
- Learning Mindset: Inquisitive and curious with a focus on building positive feedback loops.
- Ability to Prioritize: Think critically and prioritize tasks effectively.
- Data-Driven Approach: Ability to identify and solve problems using data-driven insights.
- Self-Starter: Eager to learn and thrive in a high-functioning and fast-paced environment.
Octopus Energy is a unique culture where people learn, decide, and build quicker. We want your hard work to be rewarded with perks you actually care about. We're building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry-changing customer experience.
