Marketing Data Analyst

2 weeks ago

London, Greater London, United Kingdom Marketing Tip Full time
Senior Customer & Marketing Analyst

Marketing Tip is seeking a highly skilled Senior Customer & Marketing Analyst to join its Customer Science team. As a key member of the team, you will be responsible for transforming data into actionable insights that drive customer engagement and business growth.

Reporting to the Head of Customer Analytics, you will collaborate with data science and marketing teams to design and deliver innovative solutions that support the launch of new customer propositions and provide in-depth analysis of customer behavior.

Key Responsibilities:
  • Collaborate with marketing, digital, and commercial stakeholders to deliver customer insights that inform business decisions and launch customer-facing propositions.
  • Design and implement data-driven solutions in partnership with AI/ML teams to address real-world business challenges.
  • Conduct advanced analyses to understand customer behaviors, test hypotheses, and identify performance drivers, providing clear, actionable recommendations.
  • Lead the development and execution of customer experiments, applying statistical rigor to ensure robust outcomes.
  • Effectively communicate insights and technical findings to both technical and non-technical audiences, ensuring the commercial impact is clear.
Requirements:
  • Degree or postgraduate qualification in a numerate or programming-oriented discipline, or equivalent experience within a marketing or e-commerce environment.
  • Proficiency in SQL or Python, with demonstrated experience in delivering data-led projects from conception to completion.
  • Strong track record of building and managing stakeholder relationships and clearly communicating complex data insights.
  • Proven ability to apply customer data and statistical expertise to solve business problems and influence decision-making.
  • A passion for using data to understand customer behavior and drive business improvements.

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