Marketing Data Analyst

1 week ago

London, Greater London, United Kingdom Marketing Tip Full time
Unlock Customer Insights and Drive Business Growth

Marketing Tip is seeking a Senior Customer & Marketing Analyst to join its Customer Science team, focused on transforming data into actionable insights that drive customer engagement and business growth.

Key Responsibilities:

  • Collaborate with data science and marketing teams to design and deliver innovative solutions that support the launch of new customer propositions and provide in-depth analysis of customer behavior.
  • Design and implement data-driven solutions in partnership with AI/ML teams to address real-world business challenges.
  • Conduct advanced analyses to understand customer behaviors, test hypotheses, and identify performance drivers, providing clear, actionable recommendations.
  • Lead the development and execution of customer experiments, applying statistical rigor to ensure robust outcomes.
  • Effectively communicate insights and technical findings to both technical and non-technical audiences, ensuring the commercial impact is clear.

Requirements:

  • Degree or postgraduate qualification in a numerate or programming-oriented discipline, or equivalent experience within a marketing or e-commerce environment.
  • Proficiency in SQL or Python, with demonstrated experience in delivering data-led projects from conception to completion.
  • Strong track record of building and managing stakeholder relationships and clearly communicating complex data insights.
  • Proven ability to apply customer data and statistical expertise to solve business problems and influence decision-making.
  • A passion for using data to understand customer behavior and drive business improvements.

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