Senior Insight Analyst

3 weeks ago


London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

SENIOR INSIGHT ANALYST

SALARY UP TO £60,000

ABOUT THE ORGANIZATION

In the capacity of a Senior Insight Analyst, you will be responsible for deriving actionable intelligence through comprehensive analysis of a prestigious organization's audience.

KEY RESPONSIBILITIES

The main responsibilities of the Senior Insight Analyst will encompass:

  • Performing thorough analyses to cultivate a deep understanding of customer behavior and loyalty.
  • Evaluating CRM initiatives, executing A/B testing to assess effectiveness.
  • Leading the insights on website performance, particularly focusing on attendance metrics, demographic data, and revenue streams.
  • Overseeing and improving reporting functions across various departments, emphasizing business intelligence and dashboard usage.
  • Building and maintaining stakeholder relationships by collecting requirements from different sectors of the organization and customizing reporting and analysis to address their unique needs.

REQUIRED SKILLS AND EXPERIENCE

The ideal candidate for the Senior Insight Analyst position will possess the following skills and experience:

  • Proficiency in programming languages such as SQL and Python.
  • Expertise in utilizing BI tools like Power BI and Tableau.
  • Demonstrated experience in analyzing customer behavior, retention, acquisition, churn, and loyalty, along with reporting on marketing campaign performance.


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