Senior Insight Analyst
3 weeks ago
SENIOR INSIGHT ANALYST
SALARY UP TO £60,000
ABOUT THE ORGANIZATION
In the capacity of a Senior Insight Analyst, you will be responsible for deriving actionable intelligence through comprehensive analysis of a prestigious organization's audience.
KEY RESPONSIBILITIES
The main responsibilities of the Senior Insight Analyst will encompass:
- Performing thorough analyses to cultivate a deep understanding of customer behavior and loyalty.
- Evaluating CRM initiatives, executing A/B testing to assess effectiveness.
- Leading the insights on website performance, particularly focusing on attendance metrics, demographic data, and revenue streams.
- Overseeing and improving reporting functions across various departments, emphasizing business intelligence and dashboard usage.
- Building and maintaining stakeholder relationships by collecting requirements from different sectors of the organization and customizing reporting and analysis to address their unique needs.
REQUIRED SKILLS AND EXPERIENCE
The ideal candidate for the Senior Insight Analyst position will possess the following skills and experience:
- Proficiency in programming languages such as SQL and Python.
- Expertise in utilizing BI tools like Power BI and Tableau.
- Demonstrated experience in analyzing customer behavior, retention, acquisition, churn, and loyalty, along with reporting on marketing campaign performance.
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