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Insight Analytics Lead
2 months ago
LEAD INSIGHT ANALYST
SALARY: UP TO £60,000
ABOUT THE ORGANIZATION
In the capacity of Lead Insight Analyst, you will be instrumental in deriving actionable intelligence through your analytical work for a prestigious organization.
ROLE OVERVIEW
The key responsibilities for the Lead Insight Analyst position encompass:
- Performing comprehensive analyses to cultivate a robust understanding of customer behavior and loyalty metrics.
- Evaluating CRM initiatives by executing A/B testing to ascertain their effectiveness.
- Leading the insights on website performance, with an emphasis on attendance figures, demographic data, and revenue streams.
- Overseeing and optimizing reporting functions across multiple teams, concentrating on business intelligence and dashboard application.
- Building and managing relationships with stakeholders by collecting requirements from various departments and customizing reporting and analysis to align with their unique needs.
QUALIFICATIONS AND EXPERIENCE
The ideal candidate for the Lead Insight Analyst role will possess the following qualifications and experience:
- Proficiency in programming languages such as SQL and Python.
- Expertise in utilizing business intelligence tools like Power BI and Tableau.
- Demonstrated experience in analyzing customer behavior, retention, acquisition, churn, and loyalty, along with reporting on marketing campaign performance.
COMPENSATION AND BENEFITS
The Lead Insight Analyst will receive a competitive salary of up to £60,000, along with a comprehensive benefits package.