Performance Marketing Manager
1 month ago
Job title:
Performance Marketing Manager
Reporting to:
Head of Marketing
Responsible for:
Demand and New Business Lead Generation Activities
Based at:
Hybrid Flexible Role with a link location at London or Portsmouth
Scope:
To take ownership of demand and new business lead-generation activities. Working closely with the Business Development Team and external agencies to drive high-quality leads, utilising a complete marketing mix approach.
Responsibilities
To develop short-term and long-term demand strategy plans
Provide campaign, management, delivery and KPI reporting.
Work collaboratively with the product marketing manager, vendor alliance team and sales practise leads to identify target personas, provide market segmentation and leverage opportunities and value propositions.
Partner with the new business team leader to provide leads, understand sales drivers, sales objections, align on priorities, capitalising on any opportunities, provide end-to-end reporting and accountability.
Work with external Web, SEO, PPC and demand generation agencies to achieve the appropriate marketing reach and pipeline.
Utilising the data and results across all levels of the new business marketing and sales funnel, analyse performance of campaigns, monitor progress toward goals and modify approach as needed.
Leverage the marketing tech stack (Salesforce/Hubspot/Zoominfo/Google/Wordpress) to provide reporting, tracking, and accountability.
Grow the team and manage a digital campaign specialist
Qualifications
Has 5+ years' experience in B2B Growth Marketing, focusing on early-stage growth.
Have a proven track record of crafting marketing strategies and plans that drive leads that convert to pipeline and revenue.
Is an expert in managing the B2B lead funnel, from lead MQL to SQL to opportunity to close.
Be proficient in using marketing automation platforms (e.g., HubSpot, Pardot), CRM systems (e.g., Salesforce) and prospecting list and intent tools (Zoominfo, Demandbase, Cognism).
Provide strong project management skills who can successfully coordinate and direct multiple stakeholders, messaging, prospect data, content assets mix, timing, and multi-channel campaign execution.
A strategic understanding of lead scoring and be data-driven with the ability to analyse and pull meaningful insights from quantitative and qualitative data.
Has experience partnering with external agencies and leading/influencing internal content and creative teams.
Experience in planning and maintaining campaign budgets and proving value and ROI
Be an excellent communicator and team player.
Permanent
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