Campaign Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom BMS Performance Full time

Company Overview: This prominent media analysis firm, established in the mid-2000s, has experienced significant growth and is eager to expand its reach across the UK, Europe, and the US. The Marketing Manager role is based in London and involves collaboration with various teams, including sales, customer success, and product development. The organization places a strong emphasis on culture and employee satisfaction, offering excellent benefits and perks to enhance the work experience. The company has achieved growth with minimal outbound efforts, presenting a unique opportunity for a Marketing Manager to join a dynamic team and make a meaningful impact from the outset.

Role Overview: This position is an exceptional opportunity for a skilled B2B marketer with extensive digital and campaign experience to excel in a fast-paced and innovative environment. Reporting directly to the Commercial Director, the Marketing Manager will be responsible for implementing a variety of marketing strategies to generate sales-qualified leads.

The ideal candidate will possess commercial experience in a technology start-up or scale-up setting. The Marketing Manager will spearhead inbound and outbound campaigns, leveraging expertise in paid digital channels (PPC, AdWords, Retargeting, Display, Paid Social, Programmatic), email automation, and social media marketing.

Key Responsibilities:

  • Design, implement, and evaluate B2B marketing campaigns across diverse digital platforms.
  • Manage performance marketing initiatives, including PPC, Programmatic, and Paid Social.
  • Utilize marketing automation tools to nurture leads effectively.
  • Generate high-quality leads for the sales team.
  • Report on annual and quarterly performance metrics to ensure marketing activities consistently drive revenue.
  • Oversee the complete process from campaign inception to analytics and return on investment.
  • Expand the sales pipeline with qualified leads and identify new business opportunities.
  • Collaborate closely with internal and regional stakeholders, including sales, product, and business development teams, to support overarching business goals.

Qualifications:

  • A minimum of 3 years of experience in B2B marketing or customer acquisition roles.
  • Experience in a start-up or high-growth business environment.
  • A proven track record of achieving and surpassing ROI across various marketing channels.
  • Strong and current knowledge of digital marketing channels and best practices.
  • Experience in a data-driven and metrics-focused environment.
  • Technical proficiency in SEO, PPC, AdWords, and Marketing Automation.
  • Experience in team management.

Compensation and Benefits:

  • Salary range: £45,000 - £50,000
  • Flexible working arrangements
  • Outstanding company culture

This role offers a fantastic opportunity to join a forward-thinking company that values its employees and fosters professional growth.

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