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Campaign Marketing Specialist

2 months ago

London, Greater London, United Kingdom City & Guilds Full time
About the Role

Are you a visionary with a passion for data-driven marketing? We are seeking a Campaign Marketing Specialist to enhance our marketing and content initiatives.

Key Responsibilities

Your primary duties will include:

  • Designing and executing marketing campaigns that elevate brand visibility.
  • Generating engaging content tailored to various audience segments.
  • Collaborating with team members to drive campaign activities aimed at lead generation and customer loyalty.
Campaign Management

Your expertise will be vital in orchestrating innovative and cohesive campaigns utilizing:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay-Per-Click (PPC) advertising
  • Social media platforms

These strategies will help us expand our reach and enhance response rates.

Work Environment

This position allows for flexible and hybrid working arrangements, with a requirement to attend team meetings regularly.

Diversity and Inclusion

We are committed to fostering a diverse and inclusive workplace. We encourage applications from individuals belonging to underrepresented communities.

Daily Activities

No two days will be alike as you engage in a variety of campaign-related tasks. You will:

  • Support the development and execution of campaigns that attract new customers and enhance retention.
  • Utilize various marketing channels to boost qualified leads.
  • Work closely with Marketing Managers to ensure effective messaging and campaign execution.
Content Collaboration

In partnership with the Content Manager, you will:

  • Create and adapt content for different stages of the marketing funnel.
  • Leverage marketing systems to analyze and report on campaign performance.
Qualifications

To excel in this role, you should possess:

  • Proven experience in managing multiple marketing campaigns using automation tools.
  • Familiarity with integrated campaign management, including social media and events.
  • A data-driven mindset with strong analytical skills.
Our Mission

At City & Guilds, we empower nearly five million individuals annually to acquire skills that enhance their employability. Through our diverse offerings, we aim to create flexible learning pathways that support lifelong learning and career development.

Benefits

We offer a comprehensive benefits package, including:

  • Competitive salary
  • Generous holiday allowance
  • Pension scheme
  • Private healthcare
  • Opportunities for volunteering

Join us in our mission to remove barriers to employment and advocate for future job opportunities.