Marketing Campaign Specialist
4 weeks ago
Clarion Events is seeking a highly motivated and experienced Marketing Campaign Specialist to join our team. As a key member of our marketing team, you will be responsible for delivering cross-channel marketing campaigns on key exhibitions, including the relocation of our biggest show ICE 2025 to Barcelona. The successful candidate will also be involved in supporting the development of other marketing campaigns across our product mix.
Key Responsibilities:
- Develop and execute complex and targeted email marketing campaigns, including copywriting, and manage the monitoring, performance reporting, and ongoing analysis.
- Maximise the use of the email automation platform, with a view for ongoing testing.
- Support the planning, development, production, and repurposing of content for accurate delivery of the campaign customer journey across all touchpoints and channels.
- Develop and deliver qualified leads for the Delegate Sales team and SPEX team respectively via targeted communications.
- Support the accuracy and tracking of the marketing budget through raising PO's and adding expenditure accurately onto the marketing trackers.
Requirements:
- Previous experience in a marketing role in a B2B events environment or similar.
- Significant demonstrable experience in email marketing and copywriting.
- A proven track record of implementing successful marketing communications campaigns.
- Experience using marketing automation and CRM systems (preferably Pardot and Salesforce).
About Clarion Events
Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
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