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Digital Marketing Campaign Specialist

1 month ago

London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Job Summary

We are seeking an experienced Digital Marketing Campaign Specialist to join our team at EMR | Specialist in Marketing Recruitment. The successful candidate will be responsible for developing and executing email marketing initiatives that drive engagement and conversions.

Main Responsibilities:
  • Develop and deploy responsive HTML/CSS email campaigns in Salesforce Marketing Cloud.
  • Create and maintain interactive email templates using HTML/CSS, ensuring proper rendering across devices.
  • Conduct A/B tests on email content, subject lines, and layouts to boost engagement and conversions.
  • Develop tailored, event-specific email campaigns that highlight value propositions and drive participation.
  • Track email metrics, provide actionable insights, and stay updated on industry best practices.

About You:
  • You have proficiency in using Salesforce Marketing Cloud, particularly Personalisation and Automation Studio.
  • You have knowledge of marketing automation, segmentation, and personalisation strategies.
  • You have experience in email lifecycle marketing and lead nurturing campaigns.
  • You have familiarity with email accessibility standards (WCAG) and responsive design principles.
  • You have demonstratable proficiency in HTML/CSS, SQL, and AMPscript.

Salary
The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience. This includes a competitive benefits package and opportunities for career growth.