Marketing Campaign Specialist

3 weeks ago

London, Greater London, United Kingdom Rituals Full time

We are seeking a Marketing Campaign Specialist to develop and execute local marketing campaigns & partnership strategy to grow brand awareness, create trials and drive traffic to (e)stores, in line with brand values and objectives.

As the Marketing Campaign Specialist, you will be responsible for:

  • Developing and executing omni-channel (ATL) media campaigns to grow brand awareness and consideration in the UK and Ireland.
  • Localising and executing strong marketing campaigns that leverage owned, earned, and paid channels.
  • Optimising Marketing/Media ROI with impactful campaign and media strategies, based on data-driven decision making.
  • Briefing & working with external local media agencies to generate strong 360° campaigns.
  • Project and budget management.
  • Reporting & evaluating campaign results whilst implementing learnings and actions.
  • Sharing marketing campaign best practices.
  • Keeping up to date on industry innovations, competitor brands and media & advertising trends.
  • Conducting regular analysis of brand awareness and perception using brand index data, sharing learns with relevant stakeholders to shape and inform upcoming strategies.

You will also be responsible for owning the creation of local partnerships (brand/digital/beauty box) to grow the brand awareness and create trials for Rituals in the UK and Ireland, to drive traffic to our (e)stores.

  • Sourcing, evaluating and securing strong partnerships with brands whose values and philosophy align with those of Rituals.
  • Increasing brand awareness, engagement, trial and drive-to-(e)store by implementing the brand positioning in a way that is consistent with the global strategy but locally relevant.
  • Devising and executing the mass sampling strategy, managing existing beauty box partners whilst continuously researching and sourcing new opportunities.

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