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Digital Marketing Specialist

2 months ago

London, Greater London, United Kingdom Performance Resourcing Full time
Position: Digital Marketing Executive - Automotive
Location: Hampshire & Dorset areas
Salary: £27,000/annum

We are seeking a skilled Digital Marketing Executive to join a prominent Multi-Site Automotive Organization operating in the Hampshire and Dorset regions.

Role Overview:
The successful candidate will be responsible for visiting various locations, collaborating with management teams to devise and execute marketing strategies aimed at enhancing product and service visibility.

Your primary focus will be to elevate brand recognition, drive sales, and foster customer interaction.

The ideal applicant will possess a genuine enthusiasm for marketing, outstanding communication abilities, and proficiency in a variety of marketing tools and platforms. A proven track record in understanding the customer journey is essential.


Key Responsibilities:
  • Design and implement marketing campaigns across diverse channels, including search engines, social media, email, and traditional media.
  • Conduct market analysis to uncover trends and growth opportunities.
  • Produce compelling content for marketing materials, such as website text, blog entries, social media updates, and email communications.
  • Manage social media platforms and engage with audiences to cultivate brand loyalty, including Facebook, LinkedIn, YouTube, Instagram, and TikTok.
  • Monitor and evaluate performance metrics from Google campaigns to refine marketing strategies.
  • Ensure websites are current and create content optimized for mobile devices and search engines, including relevant meta titles and descriptions.
  • Update the company blog with pertinent news and stories.
  • Support stock management by ensuring SEO and meta description optimization across various platforms.
  • Collaborate with cross-functional teams to maintain consistent messaging and branding.
  • Stay informed about industry trends and marketing best practices.
  • Identify additional marketing platforms.
  • Oversee the production of marketing materials, such as business cards.
  • Assist with Sales and Marketing events as needed.

A comprehensive job description will be shared during the interview process.


Preferred Skills / Qualifications:
  • Valid driving license is essential.
  • Demonstrated experience in digital marketing or related fields.
  • Proficient in Google Analytics, Google Ads, and other digital marketing tools.
  • Strong organizational skills with the ability to manage time effectively and meet deadlines.
  • Exceptional attention to detail and copywriting skills.
  • Familiarity with social media management tools and strategies.
  • Knowledge of email marketing platforms and best practices.
  • Ability to communicate effectively with business managers and provide performance reports to stakeholders.

If you are a driven individual who excels in a dynamic environment and possesses a passion for marketing, we encourage you to consider this opportunity.


Benefits:
  • Employee discounts
  • Complimentary parking at all locations
  • 23 days of paid vacation, increasing with tenure
  • Individual and team incentives
  • Uniform provided
  • Opportunities for career advancement

Job Types: Full-time, Permanent
Pay: £27,000.00 per year
Work Days: Monday to Friday
Experience: Minimum 2 years in digital marketing (required), 1 year in automotive marketing (preferred)
License/Certification: UK Driving License (required)
Work Authorization: United Kingdom (required)