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Digital Marketing Specialist

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London, Greater London, United Kingdom PCR Digital Full time
Job Title: Digital Marketing and Social Media Specialist

PCR Digital is seeking a highly skilled Digital Marketing and Social Media Specialist to join our team. As a key member of our paid digital marketing team, you will play a crucial role in the management of biddable campaigns across multiple EMEA markets.

Key Responsibilities:
  • Partner with stakeholders to understand business objectives and translate them into effective paid performance plans.
  • Work closely with cross-functional teams to ensure campaigns are aligned with content and objectives.
  • Provide insights and knowledge on biddable paid media at key meetings.
  • Review and critique creative and content to ensure alignment with objectives.
  • Assist in reporting, tracking, and measuring activity against performance-based KPIs.
  • Manage stakeholder relationships and provide regular audits, analysis, and optimisations to improve campaign performance.
  • Develop and implement a 'test and learn' optimisation programme to maximise performance.
  • Build relationships with media partners and external agencies.
  • Assist with activation and optimisation of campaigns across other social and video channels.
Requirements:
  • Minimum 2 years experience working across biddable media platforms.
  • Previous experience marketing offerings in the travel industry is desirable, but not essential.
  • Experience working on entertainment and/or retail brands.
  • Creative thinker with an understanding of digital marketing.
  • Strong communication skills with non-digital savvy stakeholders.
  • Excellent creative and copywriting skills.
  • Highly numerate with a strong attention to detail and ability to analyse complex data.