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Marketing Executive: Performance Marketing
2 months ago
As a key member of the Operational Leadership team at Techniche, you will drive growth outcomes for our innovative companies, Techniche EV, Statseeker, and Urgent.
Key Responsibilities:- Develop and execute a comprehensive growth marketing strategy, including lead generation and go-to-market (GTM) initiatives, to drive business expansion.
- Design and deliver solution-based marketing and demand generation campaigns to engage target audiences and drive conversions.
- Utilize CRM, marketing automation, and analytics tools to measure and optimize marketing performance, ensuring maximum ROI.
- Represent the marketing team to the business, elevating the profile of marketing by having a clear vision and understanding of its value.
- Track and analyze key metrics, including number of leads generated, conversion rate increase, repeat purchases, customer retention rates, customer lifetime value (CLTV), and customer value proposition (CVP).
- Monitor and optimize marketing campaigns by key performance indicators (KPIs) such as click-through rates and conversion rates.
- Partner with businesses or influencers to amplify brand reach and drive mutually beneficial growth.
- Measure partnership performance indicators such as referral traffic and partnership ROI to ensure maximum impact.
- Proven experience in marketing SaaS solutions in the key stages of growth, with a focus on international marketing.
- Ability to clearly articulate marketing outcomes in a monetized way, demonstrating a deep understanding of business metrics.
- Previous experience in CMMS, Network Management, or Electric Vehicle/EV charging is highly desirable.
- A dynamic and supportive work environment, with opportunities for professional growth and development.
- Co-creating the vision and marketing strategy for broader initiatives, driving business expansion and growth.
- Overall brand ownership, design, and strategy, with a focus on building a strong brand identity.
- Opportunity to become a product evangelist for Urgent/Techniche EV/Statseeker, driving brand awareness and adoption.
- Supplier Management, design, and creative agencies, ensuring seamless execution of marketing initiatives.
- Marketing, advertising, and communications strategy lead, driving business outcomes through effective marketing.
- Copywriting and editing, with a focus on creating engaging and compelling content.
- Training – marketing and communications for the rest of the business, ensuring a unified brand voice.
- Developing and coaching marketing team members' professional skillsets, driving team success and growth.
