Marketing Performance Director
3 weeks ago
At Gearset, we're seeking a Marketing Operations Manager to drive our marketing strategy forward. As a key member of our team, you'll be responsible for ensuring our marketing efforts are efficient, effective, and aligned with our growth goals.
Key Responsibilities:- Optimise Marketing Performance: Analyse data to uncover what's working and what's not, and use these insights to shape our marketing strategies.
- Drive Growth with Data-Driven Insights: Build and implement measurement frameworks to give us a clear picture of our marketing performance, and help the team understand what's driving growth.
- Lead Strategic Planning and Execution: Develop and implement marketing operations strategies that support our overall marketing plan.
- Resource Allocation and Efficiency: Oversee our marketing budget and resource allocation to ensure we're getting the best possible ROI.
- Cross-Functional Collaboration: Collaborate with key stakeholders across the organisation to ensure alignment and support broader business objectives.
- Improve Marketing Campaign Performance: Develop and implement strategies to attract high-quality traffic to the website, and continuously analyse campaign performance to ensure maximum effectiveness.
- Optimise Website Performance: Lead efforts to enhance the website's user experience and conversion rates, and implement best practices in Conversion Rate Optimisation.
- Data-Driven Insights and Reporting: Regularly analyse and report on key performance metrics related to traffic quality, website performance, and trial success.
- Collaborate Across Teams: Partner with marketing, product, sales, and customer success teams to ensure alignment and drive cohesive strategies that enhance the overall customer journey and business outcomes.
- Implement Best Practices and Innovations: Stay updated with the latest trends and innovations in marketing operations, CRO, and customer experience, and implement best practices and new technologies to continually improve performance.
- Bachelor's degree in a relevant field.
- Minimum 3-5 years of experience in marketing operations within a tech or SaaS environment.
- Skilled in utilising major marketing automation platforms and CRM systems.
- Strong analytical mindset and deep understanding of data management and marketing technologies.
- Excellent communication skills, able to influence stakeholders at all levels.
- Hands-on experience in revenue operations, integrating sales and marketing strategies in high-growth SaaS environments.
- Proven track record of strategic planning and execution with a focus on delivering measurable business results.
- Competitive salary (£70k-£90k depending on experience).
- Full-time opportunity with flexible home working options.
- Generous personal development budget.
- Top-end hardware provided.
- Free lunch in the office.
- 25 days holiday plus bank holidays.
- Company Pension Plan.
- Bupa health care.
- Life Insurance & critical illness cover.
- Discounted gym membership.
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