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Head of Brand Planning

3 months ago

London, Greater London, United Kingdom Sainsbury's Full time

Job ID: 220193

Job Category:
Marketing

Posting Date: 02/02/2024

Closing Date: 02/08/2024

Full Time or Part Time:
Full time

Contract Type:

Permanent Advertised Salary:
Competitive Plus Benefits
Why join us

As the Head of Brand Planning

  • Instore for our multichannel, multibrand business, you are a strategic and visionary leader with a deep understanding of retail store operations and the ability to navigate the complexities of a fastpaced environment. We have 600 supermarkets, 838 Sainsbury's Locals and 1,200 Argos points of presence serving over 30M customers a week. This role has ownership of all in store brand planning and brand governance, giving customers a more enjoyable and distinctive experience across Sainsbury's, Argos, Habitat, Tu and 3rd party brands.


With this extensive network of supermarkets, you will have the chance to shape and govern our in-store brand planning and activation, ensuring a cohesive and distinctive experience for our customers.

As the Head of Brand Planning

What you'll do


You will play a strategic leadership role in owning and developing 3-year and annual in-store brand activation plans from a marketing perspective.

Working alongside key stakeholders, you will drive the translation of propositions into compelling in-store communications, activations, and media plans as you shape the overall brand governance and customer experience.

You will be responsible for making holistic in-store planning and design decisions, ensuring consistency and cohesiveness across store designs while acting as the gatekeeper for the channel.

Additionally, you will provide governance on brand expression across all channels, drive creative excellence, to enhance customer connections and drive sales.

Your role will involve collaborating with visual merchandising, store display teams, and external agencies as you execute test and learn initiatives and work towards continuous improvement.

With a strong operational grasp of retail store operations, you will lead a team, engage key stakeholders, and manage a significant budget to deliver impactful and effective in-store brand communications.

Who you are

Good understanding of retail store operations and how to manage the pace of change and complexity.

Be able to plan strong marketing communications relevant to the in-store environment. Must have experience in brand communications and understand behavioural economics.


Know how to think strategically about in store channel communication development alongside being able to move at pace on specific projects and plans.


Have a strong operational grasp of grocery, general merchandise and clothing retail and how the end to end processes work from ideation to colleague execution.

Ability to think strategically and able to paint a compelling vision for the future.

Strong leadership, with the ability to coach a team.


An enthusiasm for execution and an attention to detail to ensure our brands are represented in a clear and compelling way.

Strong budget management and ability to live our 'save to invest' value.

The ability to engage and align support with key stakeholders from across the business.

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