Head of Brand Strategy

3 weeks ago


London, Greater London, United Kingdom Teemz Ltd Full time
Position Overview

As the Head of Brand Strategy at Teemz Ltd, you will play a pivotal role in driving our demand generation initiatives. This position offers a competitive salary and the flexibility of remote work, allowing you to contribute to our high-growth technology environment.

Role Purpose

The primary objective of this role is to collaborate closely with our Sales and Sales Development Teams to cultivate high-quality pipelines that will support our ambitious sales growth targets.

Key Responsibilities

You will be tasked with leading and formulating sales campaigns across various channels, including:

  • Account-Based Marketing (ABM)
  • Lead Generation
  • Partnership Marketing
  • Upselling to current clients

Your responsibilities will also include:

  • Creating innovative campaigns and coordinating with the Content Marketing and Digital Teams to align programs and content themes while monitoring performance metrics.
  • Managing and developing the demand generation team to enhance ownership and expertise as we scale our account-based marketing strategies.
Performance Metrics

It is essential to continuously assess and take ownership of critical performance indicators, such as:

  • Leads
  • Marketing Qualified Leads (MQLs)
  • Sales Qualified Leads (SQLs)
  • Marketing Initiated Opportunities
  • Sales Pipeline

Based on these metrics, you will provide recommendations for campaign improvements.

Project Management

You will oversee the project management of all campaigns to ensure timely execution across various stakeholders and teams.

Qualifications

The ideal candidate will possess:

  • A minimum of 8-10 years of experience in driving demand generation activities for a global brand.
  • Proficiency in tools such as Hubspot and Salesforce.
  • Exceptional interpersonal, communication, and project management skills.

This role presents an excellent opportunity for a marketing professional looking to advance their career within a global B2B technology company.



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