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Head of Marketing and Brand Strategy

2 months ago

London, Greater London, United Kingdom Le Chameau Full time
About Le Chameau

Le Chameau, a renowned brand with a rich heritage and a legacy of craftsmanship, is poised to celebrate its centenary in 2027. As we commemorate 100 years of excellence, we are committed to honoring our past while driving forward with innovative strategies for growth and market expansion.

In this pivotal moment, we are seeking an experienced and ambitious individual to assume a leadership role in our team as the Head of Marketing and Brand Strategy. This position demands strong leadership skills and a blend of conceptual thinking, innovation, and executional craftsmanship.

The ideal candidate will have the ability to respect and revere our brand heritage while enabling its next chapter.

Key Responsibilities:

  • Develop and execute comprehensive digital-led marketing and brand strategies as the business works towards its centenary year in 2027.
  • Lead the development of a brand awareness plan to build Le Chameau's presence within current and target customer demographics in existing territories and those planned for expansion.
  • Steer the creative direction focusing on the continued commercial success of the brand.
  • Develop strong audience-focused marketing priorities that build the foundation for brand, content, product, and growth marketing campaigns.
  • Deepen audience insights through developing a quantitative and qualitative understanding of brand and market trends including awareness, perception, and engagement.
  • Balance D2C and B2B marketing strategies ensuring these align with the overall commercial growth targets.

Requirements:

  • Experience in a similar role with an international fashion/apparel brand.
  • Proven track record of developing and executing marketing and brand strategy for premium brands.
  • Experience working in an omnichannel retail environment including D2C and B2B.
  • A digital-native with leadership experience in a senior marketing role within a digital and data-led environment.
  • Expert digital marketer who is able to combine brand storytelling and digital growth.
  • Strategic thinker with a data-driven approach to decision-making and problem-solving.
  • Passionate customer advocacy, particularly in digital customer experiences.
  • Knowledge of marketing principles, brand, and expansion into new markets.
  • Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships with key stakeholders.

Le Chameau is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.