Head of Brand Strategy

2 weeks ago

London, Greater London, United Kingdom C&C Group Plc Full time
Job Title: Head of Brand

C&C Group Plc is a leading premium drinks company with a unique portfolio of beer and cider brands. As a key player in the industry, we are seeking a highly skilled Head of Brand to lead our Consumer & Market Insight function.

About the Role

The successful candidate will be responsible for creating strategically relevant consumer, category, and market intelligence to drive business growth. This will involve leading a team of skilled insight, data, and analysis experts to develop and implement an insight and data strategy that supports our business thinking.

You will be a trusted advisor to the Executive Committee and Senior Leadership Team, providing actionable insights to inform business decisions. Your expertise will be essential in championing the voice of the consumer, shopper, and customer in the business, and driving our knowledge and skills forward in an ever-changing landscape.

Key Responsibilities
  • Develop and implement an insight and data strategy to support business growth
  • Lead a team of skilled insight, data, and analysis experts
  • Provide actionable insights to inform business decisions
  • Champion the voice of the consumer, shopper, and customer in the business
  • Drive our knowledge and skills forward in an ever-changing landscape
Requirements

To be successful in this role, you will need:

  • Highly skilled in insight and data analysis techniques
  • Commercially astute with the ability to translate insights into actions
  • Strong experience of brand strategy development, commercial brand planning, forecasting, market research, and agency relationship management
  • Strategically minded with the ability to turn data into insight and action
About C&C Group Plc

C&C Group Plc is a premium drinks company with a unique portfolio of beer and cider brands. We operate through the Matthew Clark, Bibendum, Tennent's, and Bulmers Ireland brands, with a market-leading range, scale, and reach. Our portfolio includes Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners, the premium international cider brand; and a range of fast-growing, premium, and craft ciders and beers.

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