Head of Brand Strategy

4 weeks ago


London, Greater London, United Kingdom Lastminute Group Full time
Job Title: Head of Brand

We are seeking a highly skilled and experienced Head of Brand to join our team at Lastminute Group. As a key member of our marketing team, you will be responsible for developing and executing comprehensive brand strategies that drive business growth and brand awareness.

The ideal candidate will have a proven track record of leveraging data to drive brand success, as well as a passion for storytelling and a deep understanding of reactive marketing principles. You will be responsible for leading the development and execution of multi-channel brand campaigns, managing budgets, and overseeing the PR team.

If you are a strategic thinker with a strong background in brand management and a passion for innovation, we encourage you to apply for this exciting opportunity.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies that drive business growth and brand awareness.
  • Lead the development and execution of multi-channel brand campaigns.
  • Manage budgets and ensure measurable impact.
  • Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories.

Qualifications:

  • Proven track record of leveraging data to drive brand success.
  • Passion for storytelling and a deep understanding of reactive marketing principles.
  • Strong background in brand management and a passion for innovation.
  • Ability to take multiple complex data points to develop a strategy and narrate a simplified story.

What We Offer:

  • A dynamic team in an inclusive-international environment.
  • Opportunities for growth and career development.
  • A flexible schedule and the ability to work remotely.
  • Continuous training and development opportunities.
  • Employee discounts on travel and other benefits.


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