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Head of Marketing Strategy

2 months ago

London, Greater London, United Kingdom House of CB Full time
Job Description

About the Role

We are seeking a highly skilled and experienced Head of Marketing Strategy to join our team at House of CB. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives brand awareness, customer engagement, and revenue growth.

Key Responsibilities

  • Develop and maintain an annual marketing calendar, working closely with our founder and stakeholders to outline strategies that expand our reach and build brand affinity.
  • Collaborate with our creative, marketing, and sales teams to create advertising campaigns and promotions that drive results.
  • Develop and manage marketing budgets to inform our organisation's marketing strategies.
  • Coordinate marketing projects from beginning to end, ensuring timely and effective execution.
  • Oversee brand marketing campaigns, providing strategic guidance and support.
  • Communicate marketing plans and strategies to our head of marketing and team.
  • Develop go-to-market strategies and tactics to drive meaningful launches that deliver on key KPIs and business priorities.
  • Ideate and lead global marketing strategies across creative campaigns, partnerships, and retail to expand our international market presence and awareness.
  • Ideate and execute on creative, out-of-the-box partnerships that anchor brand messaging and content.
  • Coordinate with our head of Marketing and their team across marketing verticals, supporting them in channel expertise and 360 strategic thinking.
  • Outline short-term and long-term KPIs for social media and ecommerce.
  • Track data on social platforms and Google Analytics to analyse and translate into consumer insights.
  • Lead team brainstorms, providing upfront briefs and real-time workshopping for unique, effective campaign ideas.

Requirements

  • At least 5 years of senior-level marketing experience, preferably within the fashion or beauty industry.
  • Proven experience creating and developing a marketing strategy from start-up to scale-up would be highly desirable.
  • Extremely strong skills across all areas of marketing, including digital, shopper, content, copywriting, print, social media, brand, and campaigns.
  • Strong leadership experience, including recruiting and managing a team.
  • Proven experience managing a marketing budget.

About Us

At House of CB, we are a brand created for real women, by women, who own their identity and femininity. We are a cult status fashion brand founded by our CEO, Conna Walker, with a strong online presence, multiple stores in the UK and USA, and concessions in Australia.

We are an Equal Opportunity Employer, welcoming all job seekers, including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.