Head of Marketing Strategy

1 month ago

London, Greater London, United Kingdom The Economist Full time
Job Title: Head of Marketing

About the Role

The Economist Intelligence and Economist Impact Partnerships is seeking a visionary Head of Marketing to lead and redefine our approach to customer engagement. This transformative role requires a strategic marketing leader who can integrate comprehensive strategies with our business goals and customer needs, setting new standards in our industry.

Key Responsibilities

  • Develop and execute strategic marketing initiatives that align with the business unit's vision and goals, driving customer engagement through innovative strategies such as account-based marketing and portfolio marketing.
  • Ensure marketing initiatives are aligned with business goals and deeply resonate with customers.
  • Foster collaboration across departments, adapt to market trends, and leverage customer insights to drive growth, retention, and advocacy.

Accountabilities

  • Strategic Marketing Leadership: Spearhead the development and execution of an overarching marketing strategy that aligns with the business unit's vision and goals.
  • Marketing Strategy Development and Execution: Drive the creation of detailed marketing plans that incorporate audience engagement, go-to-market approaches, demand generation, cross-selling and upselling, and client retention strategies.
  • Account-Based Marketing Implementation: Leverage the appropriate Account-Based Marketing (ABM) approach focused on engaging potential high-value clients with personalised marketing campaigns.
  • Portfolio Marketing Management: Generate insightful customer analytics to inform portfolio marketing strategies, supporting the creation of compelling value propositions and campaign strategies that resonate with target audiences.
  • Value Messaging and Brand Positioning: Articulate and communicate the unique value propositions of the company's offerings, developing clear and compelling messaging that highlights the benefits and differentiators of our products and services.

Requirements

  • Extensive experience in strategic marketing leadership within B2B and/or SaaS environments, demonstrating a track record of success in leading marketing transformations focused on market engagement.
  • Proven expertise in developing and executing portfolio marketing strategies, understanding of Account-Based Marketing strategies.
  • Strong analytical skills for portfolio marketing and generating customer insights, and a strong foundation in brand and value messaging across multiple channels.
  • Experience in cross-functional collaboration, especially with sales and product management teams.

The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age or marital status.

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