Head of Brand Strategy

3 weeks ago

London, Greater London, United Kingdom Trinny London Full time

Position Overview

We are on the lookout for a visionary and strategic Head of Brand Strategy to spearhead the formulation and implementation of our brand initiatives as we expand our presence in the retail sector. The successful candidate will possess extensive knowledge of the beauty market, partnerships with retailers, consumer behavior, and marketing tactics that support both direct-to-consumer and business-to-business models. This role is pivotal in driving brand expansion, elevating brand value, and maintaining brand uniformity across all platforms.

About Trinny London

At Trinny London, we are revolutionizing the makeup industry and simplifying skincare, and our journey has just begun. Established in 2017 by Trinny Woodall, we are inspiring individuals globally to rethink their beauty routines.

Since our inception, we have experienced remarkable growth and are proud to be among Europe's fastest-growing beauty brands. Our innovative products have generated significant sales, attracting a vast community of supporters and customers worldwide, while we continue to build a talented and driven team to support our exciting growth trajectory.

Our core values are centered around fearless passion, intelligent action, and collective unity. We strive to exceed expectations, collaborate to break barriers, and celebrate our achievements and lessons as a cohesive unit. Every idea is valued, and we make thoughtful decisions together, fostering an environment where we support one another in reaching our objectives.

Key Responsibilities

  • Formulate and implement comprehensive brand strategies to enhance brand visibility, value, and growth across owned and retail channels.
  • Lead cross-departmental teams to ensure cohesive and integrated brand strategies across product development, marketing, sales, and operations.
  • Conduct market analysis and interpret consumer insights to pinpoint opportunities for brand differentiation and expansion.
  • Oversee the creation of brand positioning, messaging, and creative materials to effectively convey the brand's value proposition.
  • Collaborate with product development teams to identify new product opportunities and ensure alignment with brand goals.
  • Manage brand budgets and allocate resources efficiently to optimize return on investment.
  • Monitor industry trends, competitive dynamics, and consumer behaviors to proactively adjust brand strategies.
  • Establish and nurture strong relationships with key stakeholders, including internal teams, external partners, and influencers.
  • Drive innovation and ongoing enhancement in brand strategies and processes.
  • Evaluate and analyze the impact of brand initiatives, utilizing data-driven insights to guide future strategies.

Qualifications

  • Proven experience in developing and executing brand strategies that drive awareness, equity, and growth.
  • Strong leadership skills with the ability to guide cross-functional teams.
  • Experience in market research and consumer insight analysis.
  • Expertise in brand positioning, messaging, and creative asset development.
  • Ability to manage budgets and allocate resources effectively.
  • Strong analytical skills to monitor market trends and consumer behavior.
  • Excellent relationship-building skills with stakeholders.
  • Commitment to driving innovation and continuous improvement.
  • Ability to measure and analyze brand initiatives effectively.

Our Commitment to Diversity

We celebrate diversity within our customers, products, and teams. We advocate for inclusivity and strive to empower everyone to become the best version of themselves. We are dedicated to providing equal opportunities across the organization and welcome individuals from all backgrounds, bringing their unique perspectives, ideas, and experiences.

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