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Head of Brand Strategy

2 months ago

London, Greater London, United Kingdom Wype Ltd Full time

Job Title: Head of Brand Strategy

Company: Wype Ltd

About the Role:

We are seeking a highly skilled and experienced Head of Brand Strategy to join our team at Wype Ltd. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our business goals and drives awareness, engagement, and growth across the right marketing channels.

Key Responsibilities:

  • Develop and Execute Brand Strategy: Create and implement a brand strategy that aligns with our business objectives and drives results across multiple marketing channels.
  • Shape the Brand Voice: Develop and maintain a consistent brand voice and messaging across all touchpoints, ensuring our brand is clear, consistent, and impactful.
  • Lead Collaborations: Identify and cultivate strategic partnerships that enhance our brand visibility and drive mutual value.
  • Oversee Budget Management: Strategically manage the brand marketing budget, making informed decisions to ensure effective use of resources and drive strong results.
  • Measure Success: Establish key performance indicators (KPIs) to track the effectiveness of brand initiatives and refine strategies accordingly.
  • Leverage Data: Skilled at sourcing and analyzing data, market research, and consumer insights to inform brand strategy and optimize performance.
  • Collaborate and Inspire: Work closely with cross-functional teams to ensure brand consistency and alignment with broader business goals.

Requirements:

  • 7+ Years of Experience: Proven track record in brand management or marketing within creative-led businesses, ideally with experience in startups and larger companies.
  • Entrepreneurial Mindset: Resilient, tenacious, and confident self-starter with the ability to flourish in a fast-paced environment.
  • Strategic Vision and Creative Execution: Ability to translate big ideas into actionable brand strategies and campaigns that resonate with diverse audiences.
  • Content and Multi-Channel Marketing Expertise: Skilled in driving brand presence across digital and traditional channels.
  • Results-driven and Analytical: Proficient in sourcing and combining quantitative and qualitative data to form strategies and influence decision-making.
  • Budget Management: Experience managing brand budgets, ensuring effective use of resources and maximizing ROI.
  • Trend Spotter: Keen eye for emerging trends in culture, consumer behavior, and technology to keep the brand relevant and fresh.
  • Strong Communication Skills: Exceptional at articulating a brand vision and inspiring others through clear, effective storytelling.
  • Passion for Consumer and Product: You love understanding consumer needs and behaviors and are equally passionate about developing products that meet those needs.

What We Offer:

  • Competitive Salary: A salary that reflects your experience and skills.
  • Share Options: The opportunity to own a part of Wype Ltd.
  • Private Health Insurance: Comprehensive health insurance to support your well-being.
  • Flexibility: The option to work from home up to 2 days a week.
  • Central London Office: A modern and dynamic office space in the heart of London.
  • 33 Days Holiday: A generous holiday allowance to ensure you have time to relax and recharge.