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Head of Marketing and Brand Strategy
2 months ago
Job Title: Head of Marketing and Brand Strategy
Job Type: Full-time
Industry: Food and Beverage
Company: Tarsh & Partners Marketing Recruitment
Job SummaryWe are seeking an experienced Marketing Director to lead our premium beverage brand's marketing efforts. As Head of Marketing and Brand Strategy, you will be responsible for developing and executing multi-channel marketing plans to drive brand engagement, consumption, and consumer acquisition.
Key Responsibilities- Develop and execute multi-channel marketing plans to drive brand engagement, consumption, and consumer acquisition
- Lead the marketing team to create excellent, disruptive content aligned to brand positioning
- Work with the eCommerce team to drive ongoing consumer understanding and refine the DTC strategy
- Ensure optimal visibility and presentation of the brand and its touchpoints
- Manage external comms and PR agencies to deliver the plan
- Manage the marketing budget and lead the internal marketing team to activate the plan effectively
- Proven brand marketing skills, ideally with experience in both consumer and trade marketing, and quite likely within a premium food and drink category
- Expertise in developing and executing multi-channel, full-mix marketing plans, social media strategy, and brand content creation
- Strong commercial acumen, leadership skills, and a passion for pushing boundaries to deliver exceptional results
- Leadership experience including managing and coaching direct reports, and working cross-functionally to drive projects
We offer a dynamic and ambitious work environment, with opportunities for growth and development. If you are a motivated and experienced Marketing Director looking for a new challenge, please apply.