Head of Brand Strategy

3 weeks ago

London, Greater London, United Kingdom Trinny London Full time

Position Overview
We are in search of a visionary and strategic Head of Brand Strategy to spearhead the formulation and implementation of our brand initiatives as we expand our presence in the retail sector. The successful candidate will possess extensive knowledge of the beauty market, partnerships with retailers, consumer behavior, and marketing tactics that support both direct-to-consumer and business-to-business operations. This role is pivotal in driving brand expansion, elevating brand value, and maintaining brand uniformity across all platforms.

About Trinny London
At Trinny London, we are revolutionizing the makeup industry and simplifying skincare routines. Established in 2017 by Trinny Woodall, we are on a mission to inspire individuals globally to rethink their beauty habits.

Since our inception, we have experienced remarkable growth, positioning ourselves as one of the fastest-growing beauty brands in Europe. Our innovative products have generated substantial sales, attracting a diverse community of supporters and customers worldwide, all while cultivating a skilled and enthusiastic team to sustain our impressive growth.

Our core values guide us: embrace fearless passion, act with intelligent intent, and unite in our mission. We strive to exceed expectations, collaborate to break barriers, and celebrate our achievements and lessons as a cohesive unit. Every idea is valued, and we make thoughtful decisions together. We support one another in reaching our objectives and thrive on teamwork.

Key Responsibilities

  • Design and implement comprehensive brand strategies to enhance brand visibility, value, and growth across owned and retail channels.
  • Lead interdisciplinary teams to ensure coherence and integration of brand strategies across product development, marketing, sales, and operations.
  • Conduct market analysis and evaluate consumer insights to uncover opportunities for brand distinction and growth.
  • Oversee the creation of brand positioning, messaging, and creative materials to effectively convey the brand's value proposition.
  • Collaborate with product development teams to identify new product possibilities and ensure alignment with brand goals.
  • Manage brand budgets and allocate resources efficiently to optimize return on investment.
  • Monitor market dynamics, competitive landscape, and consumer trends to proactively adjust brand strategies.
  • Establish and nurture strong relationships with key stakeholders, including internal teams, external partners, and influencers.
  • Drive innovation and ongoing enhancement in brand strategies and processes.
  • Evaluate and analyze the success of brand initiatives, utilizing data-driven insights to guide future strategies.

Qualifications

  • Proven experience in developing and executing brand strategies that drive awareness, equity, and growth.
  • Strong leadership skills to guide cross-functional teams in aligning brand strategies.
  • Expertise in market research and consumer insight analysis.
  • Experience in crafting brand positioning and messaging.
  • Ability to collaborate effectively with product development teams.
  • Proficient in budget management and resource allocation.
  • Skilled in monitoring market trends and consumer behavior.
  • Strong relationship-building skills with internal and external stakeholders.
  • Commitment to driving innovation and continuous improvement.
  • Ability to measure and analyze brand initiatives effectively.

Benefits

We are dedicated to equipping our team with the tools and confidence to excel, reflected in our comprehensive benefits package:

  • Flexible working hours with core hours.
  • Hybrid working model with a well-stocked office environment.
  • Generous holiday allowance with additional Wellbeing Days.
  • Welcome package and branded merchandise.
  • Employee discounts for team members and their families.
  • Health and wellness programs.
  • Employee share ownership opportunities.
  • Annual performance-based bonuses.
  • Personal training and development budget.
  • Enhanced family-friendly policies.
  • Pension plan.
  • Cycle-to-work scheme.
  • Regular team social events and celebrations.

Diversity and Inclusion

We celebrate diversity among our customers, products, and teams. We are committed to inclusivity and providing everyone with the opportunity to be their best selves. We are dedicated to equality of opportunity throughout the organization and welcome individuals from all backgrounds, bringing their unique perspectives, ideas, and experiences.

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