Head of Brand Operations Strategy

3 weeks ago


London, Greater London, United Kingdom Shein Full time

About the Role

This opportunity is presented by Jobs/Redefined, the UK's premier job board focused on age inclusivity for individuals over 50.

Position Overview

As the Head of Brand Operations Strategy, you will be responsible for:

  • Formulating and implementing a comprehensive merchandise assortment strategy for designated categories aimed at achieving or surpassing financial objectives.
  • Participating in open-to-buy (OTB) discussions with the Planning team to align with sales, profitability, and inventory turnover targets.
  • Regularly evaluating market trends through social media and competitor analysis to uncover avenues for growth and innovation.
  • Developing assortment strategies that balance SKU variety, depth versus breadth, product novelty, and pricing/margin goals.
  • Reviewing in-season and post-season sales data to assess product performance, guiding strategy adjustments and future assortment planning.
  • Building and maintaining robust vendor relationships, while exploring new partnerships to enhance SHEIN's product portfolio.
  • Determining initial garment specifications, including color palettes, trims, and fabrics, to uphold style and quality standards.
  • Tracking weekly sales to pinpoint potential reorder opportunities and proposing markdown strategies for underperforming items.

Qualifications

The ideal candidate will possess:

  • A minimum of 10 years of experience in Buying, ideally within the e-commerce fashion and beauty sector.
  • A proven history of successful vendor negotiations, focusing on product quality, cost efficiency, and timely delivery.
  • Expertise in Excel, PowerPoint, and Google Workspace for effective data analysis and presentation.
  • A Bachelor's Degree in Fashion, Production, Design, or a related discipline, or an equivalent combination of education and experience.
  • Fluency in English; knowledge of additional languages is advantageous.
  • Strong prioritization, project management, organizational skills, and meticulous attention to detail.

About SHEIN

SHEIN is a global online fashion and lifestyle retailer, providing SHEIN branded apparel and products sourced from a worldwide network of vendors, all at competitive prices. With its headquarters in Singapore, SHEIN is dedicated to making fashion accessible to everyone, promoting an industry-leading, on-demand production model for a smarter, future-ready industry.



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