Head of Brand Operations Strategy
3 weeks ago
About the Role
This opportunity is presented by Jobs/Redefined, the UK's premier job board focused on age inclusivity for individuals over 50.
Position Overview
As the Head of Brand Operations Strategy, you will be responsible for:
- Formulating and implementing a comprehensive merchandise assortment strategy for designated categories aimed at achieving or surpassing financial objectives.
- Participating in open-to-buy (OTB) discussions with the Planning team to align with sales, profitability, and inventory turnover targets.
- Regularly evaluating market trends through social media and competitor analysis to uncover avenues for growth and innovation.
- Developing assortment strategies that balance SKU variety, depth versus breadth, product novelty, and pricing/margin goals.
- Reviewing in-season and post-season sales data to assess product performance, guiding strategy adjustments and future assortment planning.
- Building and maintaining robust vendor relationships, while exploring new partnerships to enhance SHEIN's product portfolio.
- Determining initial garment specifications, including color palettes, trims, and fabrics, to uphold style and quality standards.
- Tracking weekly sales to pinpoint potential reorder opportunities and proposing markdown strategies for underperforming items.
Qualifications
The ideal candidate will possess:
- A minimum of 10 years of experience in Buying, ideally within the e-commerce fashion and beauty sector.
- A proven history of successful vendor negotiations, focusing on product quality, cost efficiency, and timely delivery.
- Expertise in Excel, PowerPoint, and Google Workspace for effective data analysis and presentation.
- A Bachelor's Degree in Fashion, Production, Design, or a related discipline, or an equivalent combination of education and experience.
- Fluency in English; knowledge of additional languages is advantageous.
- Strong prioritization, project management, organizational skills, and meticulous attention to detail.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer, providing SHEIN branded apparel and products sourced from a worldwide network of vendors, all at competitive prices. With its headquarters in Singapore, SHEIN is dedicated to making fashion accessible to everyone, promoting an industry-leading, on-demand production model for a smarter, future-ready industry.
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