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Loyalty and CRM Marketing Specialist

2 months ago

London, Greater London, United Kingdom Antony James Recruitment Ltd Full time

We are excited to present an exceptional opportunity for a Loyalty and CRM Marketing Specialist to join Antony James Recruitment Ltd. As a key member of our team, you will be responsible for driving and optimising loyalty and CRM marketing strategies across the UK and Europe.

This role focuses on scaling growth through innovative loyalty programs, enhancing customer experiences throughout their lifecycle. You will collaborate with data and digital marketing teams, using cutting-edge CRM platforms to deliver personalised, high-impact customer communications that foster sales growth and loyalty.

The salary for this role is estimated at £52,000 - £62,000 DOE + a bonus structure in place.

About the Job
  1. Loyalty Marketing: Develop and implement loyalty marketing strategies to drive customer engagement and retention.
  2. Data Analysis: Utilise data to segment audiences and tailor loyalty programs for maximum impact.
  3. Campaign Execution: Collaborate with CRM teams, external partners, and marketing channels to ensure alignment and success.
  4. Customer Insights: Use data to understand customer needs and preferences, informing loyalty program development.
  5. Continuous Improvement: Analyse campaign performance and customer feedback to continuously improve marketing efforts.
Required Skills & Experience:
  1. Proven experience in CRM marketing, customer segmentation, and personalisation with measurable commercial results.
  2. Strong background in fast-paced retail environments and working with complex customer data.
  3. Expertise in CRM tools, campaign management, and marketing automation.
  4. Project management experience, leading cross-functional teams to execute successful campaigns.