Loyalty Marketing Strategist

3 days ago


London, Greater London, United Kingdom Antony James Recruitment Full time

We are excited to present an exceptional opportunity for a Loyalty Marketing Strategist to drive and optimize loyalty and CRM marketing strategies across the UK and Europe.

The ideal candidate will collaborate with data and digital marketing teams, using cutting-edge CRM platforms to deliver personalized, high-impact customer communications that foster sales growth and loyalty.

Key Responsibilities:

  • Strategy & Execution: Lead the design and implementation of a cohesive loyalty strategy to drive customer engagement and retention.
  • Omni-Channel Marketing: Ensure consistent messaging across all platforms including email, social media, websites, and direct mail.
  • Customer Insights: Utilize data to segment audiences and tailor loyalty programs for maximum impact.
  • Campaign Optimisation: Analyze campaign performance and customer feedback to continuously improve marketing efforts.

Key Skills & Experience:

  • Proven experience in CRM marketing, customer segmentation, and personalization with measurable commercial results.
  • Strong background in fast-paced retail environments and working with complex customer data.
  • Expertise in CRM tools, campaign management, and marketing automation.
  • Project management experience, leading cross-functional teams to execute successful campaigns.

Estimated Salary: £50,000 - £60,000 per annum depending on experience.



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