Loyalty Marketing Strategist
3 days ago
We are excited to present an exceptional opportunity for a Loyalty Marketing Strategist to drive and optimize loyalty and CRM marketing strategies across the UK and Europe.
The ideal candidate will collaborate with data and digital marketing teams, using cutting-edge CRM platforms to deliver personalized, high-impact customer communications that foster sales growth and loyalty.
Key Responsibilities:
- Strategy & Execution: Lead the design and implementation of a cohesive loyalty strategy to drive customer engagement and retention.
- Omni-Channel Marketing: Ensure consistent messaging across all platforms including email, social media, websites, and direct mail.
- Customer Insights: Utilize data to segment audiences and tailor loyalty programs for maximum impact.
- Campaign Optimisation: Analyze campaign performance and customer feedback to continuously improve marketing efforts.
Key Skills & Experience:
- Proven experience in CRM marketing, customer segmentation, and personalization with measurable commercial results.
- Strong background in fast-paced retail environments and working with complex customer data.
- Expertise in CRM tools, campaign management, and marketing automation.
- Project management experience, leading cross-functional teams to execute successful campaigns.
Estimated Salary: £50,000 - £60,000 per annum depending on experience.
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