Customer Retention and CRM Marketing Specialist
1 month ago
Explore a rewarding opportunity as a Customer Retention and CRM Marketing Specialist with First Rail, where you will play a pivotal role in enhancing the overall customer experience. Located at The Point, Paddington, with flexibility for home working, this position offers a dynamic work environment that values diversity and inclusivity.
Key Responsibilities- Support customer retention through impactful Loyalty and CRM marketing campaigns.
- Create compelling campaign content and monitor performance metrics to inform data-driven strategies.
- Collaborate with the Sales and Marketing team to drive travel across our network.
- A strong marketing background with proven experience in CRM and campaign management.
- Proficiency in Microsoft Excel, Word, and PowerPoint.
- Excellent communication, project management, and organisational skills.
- Ability to interpret data and insights to inform campaign strategies.
We offer a comprehensive package of benefits, including:
- A competitive salary of up to £38,000 per annum (dependent on skills and experience).
- Health & Wellbeing: Health Cash Plan, health screenings, EAP, gym discounts.
- Lifestyle: Costco membership, bike scheme, retail discounts.
- Financial: Pension, share-saving schemes, payroll giving.
- Travel: Free GWR Travel pass, discounted Friends and Family tickets, Eurostar, and European rail travel.
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Customer Retention Specialist
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Retention Marketing Specialist
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