Retention Marketing Lead
2 weeks ago
Estimated Salary: $90,000 - $110,000 per year
About Fella & JonesFella & Jones is partnering with a premium women's wear brand to deliver exceptional services. The company seeks an experienced retention marketing lead to join their team.
Key Responsibilities:- Retention Strategy Development: Design and execute retention strategies across CRM, email, SMS, and loyalty channels to foster customer loyalty and engagement.
- Customer Journey Optimization: Map and optimize the customer journey to boost repeat purchases and customer satisfaction.
- Data Analysis: Build and manage retention analytics frameworks to uncover insights and inform strategic decisions.
- Loyalty Program Creation: Develop and optimize loyalty programs that deliver exceptional customer experiences.
- Campaign Management: Oversee the execution of email and SMS campaigns with impactful, personalized messaging.
- Cross-Functional Collaboration: Collaborate with marketing, creative, and e-commerce teams for seamless customer experiences.
- A/B Testing & Optimization: Test and refine retention tactics to achieve key metrics like repeat purchase rates.
Required Skills and Qualifications:
- Experience: 2+ years in retention marketing, CRM, or lifecycle marketing (fashion/e-commerce preferred).
- Analytical Mindset: Proficiency with tools like Google Analytics and CRM platforms to leverage customer data.
- CRM Expertise: Proven track record in managing email, SMS, and loyalty programs.
- Customer-Centric Approach: Strategic thinker passionate about enhancing the customer journey.
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