Client Retention Specialist
5 days ago
EveryMatrix, a leading B2B SaaS provider in the iGaming industry, is seeking an experienced Client Retention Specialist for a full-time role. Based in the UK, this position will be part of the Gaming Managed Services team, supporting clients by providing outsourced services across the full scope of online gambling operations.
About the Job:The ideal candidate will have experience working with sports and casino players in the online gambling industry. This position will lead the retention marketing efforts for various clients, devising and executing strategy in collaboration with Affiliate and acquisition marketing teams to provide optimal results for our clients.
Responsibilities:- Contribute to the retention marketing efforts for various clients across casino, sport, and lottery verticals
- Plan and execute weekly and monthly retention marketing campaigns for a range of player groups
- Build and deploy promotions and bonuses to secure ongoing player engagement
- Monitor and report on the effectiveness of retention marketing activities (manage KPIs) both internally and externally
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of CRM objectives, activities, and results
- Demonstrable experience in CRM marketing and familiarity with retention marketing tools (Optimove, Fast Track, Emarsys, etc.)
- Working knowledge of online gambling promotions, focused on horse betting
- Commercial understanding of what success looks like relative to marketing efforts
- Ability to coordinate content creation across multiple campaigns
- Sportsbook-specific experience
- Fluent English; German language would be a plus
- Experience in regulated markets
Salary Range: £45,000 - £60,000 per annum, depending on experience
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Global Client Retention Specialist
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