Customer Retention Marketing Specialist

1 week ago


London, Greater London, United Kingdom Igbaffiliate Full time
About the Company

EveryMatrix is a leading B2B SaaS provider delivering innovative iGaming solutions to customers worldwide. With a strong presence in the online gambling industry, we offer a range of services including casino, sports betting, platform and payments management.

Job Summary

We are seeking an experienced CRM Manager to join our Gaming Managed Services team. This role will focus on developing and executing retention marketing strategies for our clients across various verticals, including casino, sport, and lottery.

Key Responsibilities
  • Contribute to the development of retention marketing campaigns for multiple clients
  • Plan and execute weekly and monthly retention marketing activities for diverse player groups
  • Create and deploy engaging promotions and bonuses to foster ongoing player engagement
  • Analyze and report on the effectiveness of retention marketing initiatives (manage KPIs) internally and externally
  • Maintain open communication with internal stakeholders to ensure alignment on CRM objectives, activities, and results
  • Ensure compliance with regulatory requirements for online gambling in relevant jurisdictions
Requirements
  • Demonstrable experience in CRM marketing and proficiency in retention marketing tools (Optimove, Fast Track, Emarsys, etc.)
  • Working knowledge of online gambling promotions, particularly horse betting
  • Commercial acumen to understand marketing success metrics
  • Ability to collaborate with content creators across multiple campaigns
  • Sportsbook-specific expertise
  • Fluent English language skills; German language proficiency is a plus
  • Experience working in regulated markets
  • Familiarity with curating campaigns and promotions for VIPs (desirable)
What You'll Get

This full-time role offers a competitive salary (£60,000 - £80,000 per annum), depending on experience. As a CRM Manager, you will have the opportunity to work with a talented team, develop your skills, and contribute to the success of our clients.

Please note that this salary estimate is based on industry standards for a similar position in the UK.



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