Divisional Marketing and Communications Lead

2 months ago

London, Greater London, United Kingdom Mace Full time

Position status: This opportunity is for a bid, so it is not yet a secured role. If you would like to be considered as we progress with this position, please click to apply.

At Mace, our purpose is to redefine the boundaries of ambition. We believe in creating places that are responsible, bringing transformative impact to our people, communities and societies across the globe. To learn more about our purpose, culture, and priorities, visit our strategy site.

Within our consult business, we harness our unique combination of leading-edge practical expertise and project delivery consultancy to unlock the potential in every project.

The project:
A major London based infrastructure programme is being mobilised to deliver the capacity and capability required to meet growing demand, in line with a commitment to a long-term sustainable future. The objectives of the programme are to progress the delivery of additional capacity to accommodate long-term demand growth in line with decarbonisation goals, create resilient assets and optimise operations against the backdrop of a live operating asset. This is a significant infrastructure programme for a prestigious and ambitious client, offering significant potential for professional growth over the duration of the programme.

Our values shape the way we consult and define the people we want to join us on our journey, they are:

  • Safety first - Going home safe and well
  • Client focus - Deliver on our promise
  • Integrity - Always do the right thing
  • Create opportunity - For our people to excel

The MarComms lead will be the main Marcomms contact for their respective hub or market. They will work across the hub/market to ensure the Mace brand is positioned, protected and promoted in accordance with the market leader aspiration. Leads the activity within the engine to support growth plans across diverse markets, sectors and services in line with the strategy. Translates business strategy in to marketing and communications plans and campaigns that deliver results for the business. Acts as the voice of the hub or market within the marketing and communications team, ensuring that the needs of the hub or market are fully represented. Works with the MarComms channel owners to ensure that their AOR (area of responsibility) is adequately performing across the channels. Provides regular performance reports back to stakeholders while continually looking for ways to optimise the channels to ensure they are reaching their target audience.

You'll be responsible for:

  • Develops and delivers an annual marketing strategy and plan for your AOR (area of responsibility).
  • Supports the hub/market to achieve its business plan.
  • Protects, positions and promotes the Mace brand.
  • Develops and implements integrated campaigns including activities such as content development, event management, thought leadership and demonstrating return on investment (ROI).
  • Promotes the priority themes and differentiators internally across the engine and externally to our clients and targets - priority themes and areas will vary dependent on the strategy evolves, individual strategies and group priorities.
  • Champions ABM (account-based marketing) ensuring an annual targeted plan for those organisations.
  • Keeps abreast of market developments and trends.
  • Undertakes research to provide relevant insights and analysis to the business.
  • Provides marketing support for key strategic bids and work on capture plans where appropriate.
  • Works with sector business unit to develop and implement CRM.
  • Ensures the adherence to Mace brand guidelines or any agreed bid-specific standards.
  • Acts as the main ambassador for marketing.
  • Advises the hub/market senior leadership team (SLT) on all MarComms activity.
  • Identifies leads and opportunities, supporting the business to secure the opportunity.
  • Provides Marketing and communications business partnering and advisory services to BUs and support with plans to deliver growth against business priorities.
  • Delivers of global/market/sector driven campaigns.
  • Supports with market intelligence and insights across hubs, markets and geographies.
  • Provides strategic client engagement on key projects and programmes within area of responsibility and focus.
  • Develops new value propositions at market/sector/hub level.
  • Works with the digital marketing team to develop targeted campaigns to drive brand awareness and lead generation.
  • Works collaboratively towards the common goal of net zero carbon transition and share responsibility for the proactive identification and management of the associated carbon emissions and reductions during the delivery of work.

You'll need to have:

  • Strategic marketing and communications.
  • Planning.
  • Understanding of project management techniques.
  • Ability to write tactical plans.
  • Drafting briefs, campaigns and reports.
  • Ability to write accurately in plain English.
  • Budgeting.
  • Measurement and evaluation.
  • People management.
  • Deep understanding of the hub/market.
  • Degree standard of education (or equivalent).
  • Digital marketing qualification (or equivalent).
  • Stakeholder management.
  • Collaboration.
  • Interprets complex written information.
  • Translates strategy into clear and meaningful objectives for self and staff.
  • Ensures delivery against plans and forecasts accurately.
  • Uses project management techniques to deliver projects to plan and to budget.
  • Can demonstrate return on investment (ROI) on key campaigns/projects.
  • Marketing & Communications at both a strategic and tactical level.
  • Resource management.
  • Acts inclusively.
  • Agile mindset.
  • Able to establish and maintain cooperative working relationships with team, colleagues and consultants/suppliers and stakeholders.
  • Able to exercise judgment to solve tactical problems.
  • "Brand ambassador" mind-set.
  • Confident at communicating at all levels.
  • Leading and inspiring teams.
  • Performance management.

You'll also have:

  • Chartered membership of an appropriate professional body.

Mace is an inclusive employer and welcomes interest from a diverse range of candidates. Even if you feel you do not fulfil all of the criteria, please apply as you may still be the best candidate for this role or another role within our organisation.

We are also open to discussing part-time, flexible, and hybrid working options if suitable within the role.
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