Lead Events Marketing Strategist

3 weeks ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Position Overview

Lead Events Marketing Strategist – Global B2B Conferences and Events

This position offers a hybrid work model, requiring attendance in the office a few days each week.

Note: A minimum of 3 years of experience in B2B Events Marketing is essential for consideration.

We are thrilled to present an exceptional opportunity to join a prominent player in B2B publishing and events as a Lead Events Marketing Strategist. The ideal candidate will spearhead the creation and execution of impactful marketing initiatives for a prestigious global portfolio of international conferences and events, particularly within the technology sector.

Travel opportunities to various events across regions such as the US, Middle East, Europe, and Asia are anticipated (approximately three times annually).

Key Qualifications:

  • Minimum of 3 years of B2B Events marketing experience, ideally within the financial, technology, or professional services sectors.
  • Proven ability to collaborate effectively with diverse teams and embrace innovative ideas and processes.
  • Confident in making decisions, with a keen ability to evaluate opportunities and risks, and communicate these to management.
  • Demonstrated success in designing and executing multi-channel marketing campaigns.
  • Familiarity with tools such as Marketo, Salesforce, Sprinklr, LinkedIn, Twitter, CMS platforms, Canva, basic Photoshop, and HTML.
  • Proficient in Excel and Google Analytics.
  • Experience in monetizing events, including launch initiatives.
  • Ability to align marketing strategies with sales objectives and collaborate closely with sales teams.
  • Strong understanding of customer analytics and the capability to derive actionable insights from data.
  • Experience in managing and enhancing high-impact marketing projects, including comprehensive post-event reporting.
  • Willingness to expand knowledge within the marketing field and the industries served.
  • Familiarity with digital marketing strategies and channels.
  • Adopt a data-driven approach to strategic and tactical decision-making.
  • Proven track record of testing, measuring, and optimizing marketing channels to maximize ROI.
  • Excellent communication skills, with the ability to convey performance metrics, challenges, and opportunities to the project team.

Reporting Structure:

In this role, you will report to the Head of Marketing and your responsibilities will include:

  • Leading and managing high-quality, coordinated marketing campaigns for multiple conferences, targeting both free and paid delegates.
  • Utilizing a mix of digital and traditional marketing channels, including email, social media, telemarketing, search engine optimization, and content marketing, in collaboration with digital marketing experts.
  • Exploring innovative approaches to enhance and improve each event marketing campaign, working closely with the marketing team.
  • Developing and implementing strategies to boost prospect conversion and attendee return rates.
  • Collaborating with internal teams such as operations and production to ensure seamless execution of event marketing deliverables.
  • Coordinating with external suppliers, media partners, and PR agencies to optimize marketing efforts.
  • Building and maintaining databases, ensuring data is current, targeted, and relevant for each event campaign, utilizing CRM systems and Excel.
  • Employing effective lead-generation techniques to capture new prospects.
  • Managing and overseeing the marketing budget for each campaign.
  • Conducting post-conference analyses for each event using relevant analytics tools to assess performance.
  • Balancing multiple priorities while keeping stakeholders informed of progress and expected outcomes.
  • Collaborating with the Head of Marketing to develop a comprehensive social media strategy and effectively utilize systems across brands.

This position is ideal for individuals seeking to gain invaluable experience within a leading multinational organization, offering excellent career advancement opportunities.

We appreciate all applications; however, due to the volume of responses, we may not be able to contact every candidate. Please check our website for future opportunities that may align with your interests.

Keywords: marketing, events, permanent, events marketing, conferences, marketing strategist, publishing, exhibitions, campaign, channel, media, analytics, strategy, digital, online, brochures, print.

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