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Lead Marketing Strategist
3 months ago
About Us:
At Clarion Events, our workforce is the cornerstone of our success. We take pride in our core values of PASSION, CARE, IMAGINATION, and TRUST, which guide our operations across all exhibitions and conferences.
Position Overview:
Imago Techmedia, a premier series of enterprise technology events under Clarion, is at the forefront of showcasing disruptive technologies and digital transformation. With the market poised for significant growth, this is an excellent opportunity to engage in a thriving sector that is crucial for driving organizational evolution and expansion. We are eager to invest in innovative technologies and marketing solutions, offering a platform for career advancement within a dynamic portfolio.
We are looking for a proactive individual with outstanding communication abilities, a curious mindset, and a creative perspective. The ideal candidate will have experience in producing high-quality deliverables within established timelines and budgets. You will be instrumental in executing the marketing strategy, which includes automated segmented marketing initiatives, informed by comprehensive research and customer insights, all while adhering to a brand-centric approach that aligns with the fast-paced, innovative industry we serve. Your focus will be on supporting two key UK events.
Key Responsibilities:
- Implementing integrated multichannel marketing campaigns across various platforms, including email, digital, social media, direct mail, public relations, and advertising.
- Assisting in the execution of the marketing strategy to ensure maximum brand engagement.
- Managing and updating event websites to enhance user experience and engagement.
- Creating and modifying design assets while ensuring compliance with brand guidelines.
- Crafting and editing marketing materials, including emails, direct mail, and website content, in line with our brand voice.
- Producing clear and effective briefs for external vendors and internal teams.
- Coordinating with external marketing partners, including creative agencies and printers.
- Handling marketing administration tasks such as scheduling, proofreading, and monitoring competitor activities.
- Leveraging technology effectively, utilizing tools such as Trello, Pardot, and Canva.
- Staying updated on marketing trends and sharing insights with the team to enhance campaign effectiveness.
- Optimizing budget allocations based on channel performance.
Qualifications:
Skills and Attributes:
- Experience in a similar role within the events or exhibition sector is preferred.
- A collaborative team player with a proactive approach.
- Strong sense of accountability and initiative.
- Excellent organizational and time management capabilities.
- Exceptional communication and presentation skills.
- A keen eye for creativity and detail.
- Familiarity with CRM and marketing automation tools is a plus.
Why Work with Us:
Clarion Events is a leading global event organizer, dedicated to delivering innovative and market-leading experiences. We embrace diversity and equal opportunities, striving to build a team that reflects a variety of backgrounds and perspectives. Our commitment to inclusivity enhances our work and outcomes.
Benefits:
- 25 days of annual leave plus public holidays.
- Year-end wellbeing shutdown.
- Celebration day off for personal milestones.
- Summer hours in August.
- Quarterly paid charity work days.
- Pension scheme and private medical insurance.
- Health cash plan and wellbeing resources.
- Mentoring program and subsidized café.
- Season ticket loans and cycle-to-work schemes.
- On-site gym and shower facilities.
- Complimentary eyesight tests and flu vaccinations.