Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom Michael Page Marketing Full time

We are seeking a Marketing Strategist to join our team in central London. This is a hybrid role that will take on a managerial position within the marketing team.

The successful candidate will be responsible for delivering market-leading marketing strategies, communications, and campaigns across the entire customer lifecycle, from acquisition through to customer in-life engagement, renewal, and advocacy.

Key responsibilities of the Marketing Strategist:

  • Defining the end-to-end customer marketing plan, developing segment-specific communications strategies to drive customer conversion, retention, and engagement.
  • Developing the messaging and marketing plans for key customer needs, business objectives, working with stakeholders on multi-channel communications plans.
  • Developing and executing multi-channel communications and content across the customer lifecycle. You'll work across multiple channels (website, app, account, email, SMS, social, print, partner comms) with the relevant channel owners (Campaigns, CRM, Product) to design and deploy initiatives.
  • Defining and tracking key performance metrics, working with the team to manage performance and reporting, ultimately using data and insights to refine plans.
  • Developing test and learn approaches to continuously improve results across conversion, retention, and engagement, addressing segment-specific needs.
  • Working with teams across the business to deliver customer initiatives that deliver on business strategy and key objectives.
  • Creating and tracking budgets for your campaigns, feeding into the budget tracking process and defining annual budget requirements.
  • Inspiring, motivating, and supporting the wider team to think, act, and deliver their best to execute the strategy.
  • Collaborating with and managing stakeholders and agency partners.

Requirements:

  • Robust track record developing and delivering strategic marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention.
  • Experience in solving complex business problems and/or customer needs through marketing.
  • Proven successful experience in developing segmented, personalised, and tailored marketing campaigns from insights.
  • Strong experience in evaluating marketing performance and optimising plans.
  • Demonstrable experience in developing end-to-end marketing strategies for products or customer segments across the entire lifecycle.
  • Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
  • Demonstrable experience in achieving targets/results through cross-functional, complex projects, focused on organising and bringing people and resources together to achieve objectives.
  • Experience communicating strategies and recommendations to leadership teams.
  • Experience managing a team including setting objectives, performance reviews, and making prioritisation decisions.
  • Experience using one or more BI tools, e.g. Power BI, Tableau, Qlik, Looker, Oracle Analytics.
  • Experience working in Agile and using Jira as a workflow management tool.
  • Experience of directing and managing agency support.
  • Excellent written and spoken communications skills.
  • Experience of preparing and managing budgets.

Competitive salary and benefits package available.

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