Programmatic Media Strategist

3 weeks ago

London, Greater London, United Kingdom Responsible Marketing Agency Full time
Job Title: Programmatic Media Strategist

Job Summary:
We are seeking a highly skilled Programmatic Media Strategist to join our team at Responsible Marketing Agency. As a Programmatic Media Strategist, you will be responsible for overseeing the programmatic strategy of our clients' media, partnership, and elements of the relevant technology and data agenda.

Key Responsibilities:
Collaborate with the rostered media agency to advance the client's approach to programmatic across markets, helping scale best practices, increase investments, and drive improvement in outcomes
Manage the relationship with leading programmatic vendors and relevant tech and data partners
Work with Global Media Lead and Responsible Marketing Lead to evolve the existing brand safety guidelines, helping the client scale safely through unlocking greater volumes of biddable inventory without breaching brand safety codes
Ensure brand compliance measures are built into the programmatic governance model
Support the clients' Global Media Lead on any broader media transformation efforts, including continuing the drive to increase biddable and data-driven investment across the markets
Support the Marketing Effectiveness team in evaluating the effectiveness of programmatic channels and partners by way of clients in-house media performance methodology

Requirements:
Senior level expertise, having led teams either agency or brand side, developed and rolled-out programmatic and/or data-driven strategies across one or more brands
Highly knowledgeable in all things programmatic, biddable, data, and related technologies
Deep and thorough understanding of programmatic media, platforms, and data-driven marketing strategy
Ideally with a mixture of agency and client-side experience, able to collaborate effectively with clients, local markets, and media partners
Think Global, Act Local. Develop strong relationships with internal and external stakeholders, all whilst building a good understanding of the client's businesses and product offerings
Demonstrate both creative and critical thinking across a breadth of media challenges
Care about company culture and can contribute to a positive, motivating, and inspiring team culture

About Us:
We are a responsible marketing agency that values diversity and inclusion, promoting equity and belonging. We want everyone to feel valued and respected regardless of their race, gender, age, sexual orientation, disability, religion, or any other characteristics.

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