Programmatic Media Strategist

8 hours ago

London, Greater London, United Kingdom Platform 195 Full time

As a Programmatic Media Strategist at Platform 195, you will play a pivotal role in shaping our digital strategy and ensuring that our programmatic advertising efforts are market leading.

Key Responsibilities:

  • Strategic Media Planning & Buying: Lead the development, execution, and optimization of programmatic media strategies across DV360 and other DSPs, driving performance across multiple channels and markets.
  • Travel Industry Expertise: Leverage your experience managing programmatic campaigns for travel clients or related industries to expand our best-in-class programmatic network tailored for travel clients.
  • Retail Media Managed Services: Deliver end-to-end programmatic solutions as a managed service to clients, taking ownership of media planning, execution, optimization, and reporting, while providing strategic consultation and recommendations.
  • Client Service & Account Management: Serve as a primary point of contact for clients, ensuring clear communication, timely delivery, and a high standard of service. Build and maintain strong client relationships, understanding their business needs and translating them into effective media strategies.
  • Programmatic Expertise: Stay up-to-date with industry trends, emerging platforms, and best practices in the programmatic landscape. Maintain a strong understanding of the programmatic ecosystem, including ad tech partners, data providers, verification tools, and measurement solutions.
  • Global Campaign Management: Develop and execute global campaign strategies, ensuring consistency across markets while tailoring approaches to local nuances. Work closely with international teams to deliver seamless campaign experiences.
  • Team Leadership & Collaboration: Mentor and guide team members, fostering a culture of learning and development. Collaborate with cross-functional teams, including creative, analytics, and strategy, to deliver integrated campaign solutions.

Requirements:

  • 5+ years of experience in programmatic media buying, with roles such as Programmatic Account Director or Head of Programmatic, ideally within a media agency environment.
  • Expertise in DSPs: Strong proficiency in DV360 is a must, along with experience across other DSPs.
  • Global Campaign Experience: Demonstrated success in planning and executing digital campaigns across multiple markets, understanding the complexities and opportunities of global media buys.
  • Exceptional Client Service Skills: Proven track record of delivering excellent client service, building strong client relationships, and managing stakeholder expectations.
  • Strong Communication Skills: Ability to convey complex media strategies and technical concepts in a clear and concise manner, both internally and to clients.

What We Offer:

  • Hybrid Working: Enjoy the flexibility of a hybrid work model. Full remote is possible for the right candidate.
  • Trendy London Office: A stylish and modern office in the heart of London with access to various perks and amenities.
  • 25 Days of Holiday: 25 days of paid holiday leave each year to relax and recharge.
  • A competitive salary range of £55,000 - £60,000 based on experience.

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