Senior Programmatic Media Strategist

2 weeks ago

London, Greater London, United Kingdom Captify Technologies Ltd Full time
About Captify

Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of the walled gardens, connecting the real-time searches from over 2 billion devices globally.

Our Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world's biggest brands.

Job Description

The Captify UK Trading/Activation Team is growing, and we are adding a Senior Programmatic Strategist to the team. Our Trading team is responsible for the management and optimisation of media campaigns both on the buy-side, with our managed service product, and sell-side via our Curation Product.

This role will be responsible for setting up Curation deals with our SSP partners for our clients to activate against, across multiple formats and channels, as well as managing campaigns booked directly with Captify and ensuring they perform and deliver.

You will be monitoring the spend and performance of these campaigns to ensure clients meet their KPIs. Analysing data, identifying behavioural trends for optimisations and troubleshooting PMPs will also be key components of the role.

This role will also be responsible for sharing reporting with clients, and end of campaign PCAs where required.

About the Role

The Senior Programmatic Strategist is a core contributor to the trading team. This opportunity will enable visibility across different aspects of the business, both technical and commercial.

The Senior Programmatic Strategist leads the activation of advertising campaigns for our clients, assists in resolving technical issues and provides guidance on optimisations and technical set up required to meet and exceed where possible.

Key Responsibilities
  • Setting up and optimising programmatic, direct response, and brand advertising campaigns via real time bidding platforms, to ensure quality performance and profitability for clients and Captify
  • Troubleshooting and resolving PMP delivery and technical issues
  • Supporting the overall delivery of campaigns by ensuring timely deal creation, optimisation suggestions and troubleshooting
  • Providing a commercial team with inventory forecasts, data segments, optimisations, and campaign assistance where needed
  • Following ad operations workflow and suggesting enhancements to the process
  • Coordinating and communicating across multiple teams including but not limited to Sales and Account Management teams, to maximise performance and revenue
Requirements
  • 2-3+ years of experience managing digital advertising campaigns is required
  • Strong organisational skills, attention to detail, diligence and follow-through, and experience prioritising multiple deadlines
  • Experience working on several platforms and demonstrated expertise using Google Drive, Google Sheets, MS Office (with strong emphasis in Excel), Slack & Salesforce
  • Great analytical skills; familiar working with/analysing large amounts of data, and summarising finds through reports
  • Self-starter, and a go-getter. Goal-oriented, and able to work well in a fast-paced environment
  • Clear understanding of how to provide top in-class client service

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