Programmatic Account Director

4 weeks ago

London, Greater London, United Kingdom Media Assembly Full time
Programmatic Account Director

We're seeking a highly motivated and experienced Programmatic Account Director to join our team at Media Assembly. As a key member of our programmatic team, you will be responsible for defining programmatic and display strategy, developing new client relationships, and overseeing the activation of campaigns.

The ideal candidate will have a strong understanding of the programmatic landscape, excellent communication and interpersonal skills, and experience in managing digital marketing activity across multiple channels. They will also be able to demonstrate a track record of delivering best-in-class digital campaigns and managing activity across international markets.

Key Responsibilities:
  • Act as the senior point of contact for programmatic across a portfolio of clients, assuming ultimate responsibility for all implemented programs and managing escalations.
  • Line management of programmatic traders, as well as mentoring and support of the wider display team in programmatic campaign planning.
  • Act as the strategic lead in programmatic, working with ADs, AMs, and Planners to define frameworks that hit our client's KPIs and business objectives.
  • Overseeing all elements of the delivery, optimisation and reporting of programmatic campaigns to ensure market-leading execution.
  • Working with the Head of Display, and our Sales Team to develop and deliver pitches, with a view to grow global programmatic services.
  • Cross-selling display to Assembly's existing client base by working with Business Directors to proactively identify opportunities.
  • Act as an internal expert on emerging trends, technologies and opportunities in the area of programmatic, nurturing publisher and Ad tech partner relationships.
  • Work with the Head of Display, Ad Tech Lead, Data Scientists and Assembly Developers to develop innovative programmatic solutions and new products.
Requirements:
  • Senior client handling and relationship management experience essential.
  • Excellent communication and interpersonal skills needed for internal client and publisher relationship management.
  • Wide knowledge and understanding of the programmatic landscape.
  • Programmatic trading & planning experience.
  • Additional experience of running or managing digital marketing activity across other channels (e.g. PPC, SEO, etc) beneficial.
  • Demonstrable experience of delivering best-in-class digital campaigns; e.g. through winning industry awards.
  • Management of activity across international markets preferential but not required.
Equal Opportunities:

Media Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility:

At Media Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to actively participate in our organisation's sustainability efforts, promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders, and participate in volunteer activities that benefit the community.

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