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Programmatic Account Director

2 months ago

London, Greater London, United Kingdom GroupM Full time
Job Description

Job Title: Programmatic Account Director

Job Summary:

We are seeking an experienced Programmatic Account Director to join our team at GroupM. As a Programmatic Account Director, you will be responsible for leading client relationships, managing a team of Programmatic AMs and AEs, and supporting the Business Director in implementing the strategic vision of the account and team.

Key Responsibilities:

  • Take ultimate responsibility for the output of your team, both clients facing and operational
  • Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
  • Apply best practice rigor to the execution of programmatic campaigns
  • Maintain a forward thinking and innovative approach in the development of programmatic activity
  • Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Requirements:

  • Exceptional project management and coordination skills, with a logical approach to problem solving
  • Experience in developing and leading client relationships
  • Exceptional people management skills, including support and development of at least two junior team members
  • Exceptional executional Programmatic experience managing Brand & DR activity; experience in optimising and developing programmatic accounts to hit performance targets is essential
  • Extensive experience using the native programmatic platforms (Predominantly DV360, but experience in, YouTube, Amazon, Verion, Xandr TTD etc will be beneficial.) as well as 3rd party platforms like GA and other tracking solutions such as CM360 and Adobe Analytics
  • In depth understanding of networks like: Audience Networks.
  • Sponsorships and when to use them to deliver against clients' business objectives
  • Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
  • Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client's objectives.
  • Ability to devise a cross digital platform strategy that links up with other non-programmatic channels, taking into account best practices
  • Expert knowledge of measurement capabilities and evaluate and implement opportunities that are of benefit to the client and future Programmatic activity
  • Working knowledge of digital attribution approaches used to optimize Programmatic campaigns
  • An understanding of how Programmatic can integrate with other digital and offline channels

Desirable Criteria:

  • Experience in collaborating with offline media channels to negotiate and align on ideal Offline vs. Online budget scenarios

About Us:

GroupM is a leading global media investment management company that provides a range of services to clients, including media planning and buying, digital marketing, and data analytics. We are committed to delivering innovative and effective marketing solutions that drive business results for our clients.

What We Offer:

We offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

How to Apply:

If you are a motivated and experienced Programmatic Account Director looking for a new challenge, please submit your application, including your CV and a cover letter, to us today.