Programmatic Account Director

1 week ago

London, Greater London, United Kingdom Group M Worldwide Inc. Full time

About the Role:


Programmatic Account Director

Mindshare Worldwide is seeking an experienced Programmatic Account Director to join our team. As a key member of our Channels & Solutions hub, you will be responsible for delivering exceptional client performance, raising our profile, and inspiring our people.



Key Responsibilities:

  • Leading the planning, creation, and on-going management of Programmatic campaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
  • Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery


Requirements:

  • Exceptional Programmatic experience and comprehensive knowledge of best practice
  • Experience supporting, developing, and mentoring junior team members
  • Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
  • An expert in developing and implementing audience strategies to optimise Programmatic campaigns
  • Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
  • Aware of how Programmatic can integrate with other digital and offline channels
  • Able to devise a testing approach/roadmap delivering statistically significant results and insights
  • Experience working with client leadership, developing day to day client relationships
  • Analytically minded with very good attention to detail, able to identify trends in large data sets


Our Company:

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.



What We Can Offer You:

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends. We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.



Our Values & Behaviours:

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. We believe in being open and supportive of our people and all their differences to help them succeed. Channel Solutions



Channel Solutions exists to evolve how we engage with clients over the activation of media, its contribution to business performance and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn't enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that.



As part of Channel Solutions, there is a collective of Channel management, the activation of media, Channel Strategy, the connection between media and business performance, and Channel Development, the project managers and integrators to capabilities that exist beyond media and into the wider network and client.



The Ideal Candidate:

The candidate will report into the Programmatic Account Director.



Essential Criteria:

  • Exceptional Programmatic experience and comprehensive knowledge of best practice
  • Experience supporting, developing, and mentoring junior team members
  • Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
  • An expert in developing and implementing audience strategies to optimise Programmatic campaigns
  • Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
  • Aware of how Programmatic can integrate with other digital and offline channels
  • Able to devise a testing approach/roadmap delivering statistically significant results and insights
  • Experience working with client leadership, developing day to day client relationships
  • Analytically minded with very good attention to detail, able to identify trends in large data sets

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