Programmatic Account Strategy Lead

1 month ago


London, Greater London, United Kingdom Assembly Full time

Assembly is looking for a Programmatic Account Strategy Lead to join our pivotal role within the team across some of the best in class international brands in the retail market.

The role will offer a mixture of strategy, management and business development to support the growth of our programmatic and display services globally. We're looking for a keen and highly motivated individual with a passion for online marketing to define programmatic and display strategy, develop new client relationships along with overseeing the activation of campaigns.

As Programmatic Account Strategy Lead, you will be responsible for leading our programmatic services team, defining programmatic and display strategy, developing new client relationships, and overseeing the activation of campaigns. You will work closely with the Head of Display and Sales Team to develop and deliver pitches to grow global digital services.

Key Responsibilities:

  • Act as the senior point of contact for programmatic across a portfolio of clients, assuming ultimate responsibility for all implemented programs and managing escalations.
  • Line management of programmatic traders, as well as mentoring and support of the wider display team in programmatic campaign planning.
  • Act as the strategic expert in programmatic, working with ADs, AMs, and Planners to define frameworks that hit our client's KPIs and business objectives.
  • Overseeing all elements of the delivery, optimisation and reporting of programmatic campaigns.
  • Cross-selling display to Assembly's existing client base by working with Business Directors to proactively identify opportunities.
  • Act as an internal expert on emerging trends, technologies and opportunities in the area of programmatic, nurturing publisher and Ad tech partner relationships.

Estimated salary: £60,000 - £75,000 per annum based on location and industry standards.



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