Programmatic Media Strategist

4 weeks ago

London, Greater London, United Kingdom Responsible Marketing Agency Full time
Job Title: Director of Diversity and Inclusion

This is a contract role, responsible for overseeing the programmatic strategy of the RMA client's media, partnership and elements of the relevant technology and data agenda. Working directly with the global client, markets, media agency and other stakeholders in the media and marketing team, this role exists to ensure the client's media strategy is being delivered with respect to a defined programmatic and data-driven marketing agenda.

Key Responsibilities:
  • Help design and deliver a consistent global approach to programmatic across the client's local media teams and agency, with respect to the existing global media strategy and existing biddable and data-driven marketing guidelines
  • Collaborate with the rostered media agency to advance the client's approach to programmatic across markets, helping scale best practices, increase investments and drive improvement in outcomes
  • Manage the relationship with leading programmatic vendors and relevant tech and data partners
  • Work with Global Media Lead and Responsible Marketing Lead to evolve the existing brand safety guidelines, helping the client scale safely through unlocking greater volumes of biddable inventory without breaching brand safety codes
  • Ensure brand compliance measures are built into the programmatic governance model
  • Support the clients' Global Media Lead on any broader media transformation efforts, including continuing the drive to increase biddable and data driven investment across the markets
  • Support the Marketing Effectiveness team in evaluating the effectiveness of programmatic channels and partners by way of clients in-house media performance methodology
Requirements:
  • Senior level expertise, having led teams either agency or brand side, developed and rolled-out programmatic and / or data-driven strategies across one or more brands
  • Highly knowledgeable in all things programmatic, biddable, data and related technologies
  • Deep and thorough understanding of programmatic media, platforms, and data-driven marketing strategy
  • Ideally with a mixture of agency and client side experience, able to collaborate effectively with clients, local markets and media partners
  • Think Global, Act Local. Develop strong relationships with internal and external stakeholders, all whilst building a good understanding of the client's businesses and product offerings
  • Demonstrate both creative and critical thinking across a breadth of media challenges
  • Care about company culture and can contribute to a positive, motivating, and inspiring team culture

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