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Lead Marketing Strategist

2 months ago

London, Greater London, United Kingdom Caselton Clark Full time
Job Overview

Position: Lead Marketing Strategist

Compensation: £35,000 plus performance incentives

Work Arrangement: London, Hybrid

About the Company:

Our organization is a prominent player in the realm of independent events and content creation. We specialize in facilitating connections among industry pioneers through various platforms such as conferences, exhibitions, and summits, enabling them to collaborate and stay informed about the latest trends.

Position Summary:

The Lead Marketing Strategist will play a pivotal role in enhancing delegate registrations, generating leads across multiple departments, and amplifying brand visibility throughout the UK event portfolio.

This opportunity is perfect for individuals eager to join a dynamic company where the marketing team is continually evolving, contributing significantly to all business functions. The ideal candidate will thrive in a hands-on environment and actively participate in initiatives aimed at improving and diversifying marketing efforts.

Key Responsibilities:

  • Design, implement, and execute comprehensive multi-channel marketing campaigns to drive attendee registrations across the UK event portfolio.
  • Create compelling content for various marketing platforms and materials, including email communications, social media, and event promotional materials.
  • Regularly update and maintain website content.
  • Oversee the execution and distribution of all email marketing campaigns.
  • Manage and segment marketing data, identifying gaps and exploring new data sources.
  • Analyze and report on the performance of all marketing channels and activities.
  • Contribute to the event content strategy and assist in its implementation.
  • Support the design, production, and dissemination of promotional materials.

Ideal Candidate Profile:

  • 2-3 years of experience in B2B and Digital Marketing.
  • Proven track record in developing multi-channel marketing content strategies.
  • Extensive experience in email marketing.
  • Exceptional copywriting abilities.
  • Familiarity with CRM systems – Salesforce experience is preferred but not mandatory.
  • Experience with creative platforms like Canva is advantageous but not essential.
  • Strong organizational skills with meticulous attention to detail.
  • Excellent interpersonal and communication skills.

To be considered for this role, please submit your CV.

Caselton Clark specializes in recruitment for the media, events, exhibitions, and conferences sectors.